In the television ads for “Head on” they have all kinds of people saying how effective it is, but no one ever says what it’s for. I have been watching the commercials for at least a year now and never do they say what the stuff is for. I have mentioned this to a few of my friends and they always say, “Sure they do,” but then come back and say that I was right, it’s not mentioned.
Why don’t they mention what the purpose of this stuff is?
They’re not allowed to. If they claim a medical benefit the product has to be evaluated by the FDA, and they don’t want that to happen lest it become common knowledge that it’s nothing but wax, menthol and a known carcinogen.
Instead, they show you how to use it, put out some “testimonial”-type advertising (just barely ethical at best), and leave the rest to you.
The commercials used to claim it cured headaches, but they stopped directly making that claim after the BBB objected to it. I guess they figure they can’t be guilty of false advertising if they don’t claim their product actually does anything (which it doesn’t).
It does do something.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It annoys the hell out of everybody.
It has the same effect as a forehead massage. Any headache-curing benefits from Head-On are because of a combination of the tube as a prop, the malleability of the product, and the placebo effect.
Of course, the fact that they never claim that that’s what it ISN’T, feel free to go ahead and buy your forehead massager.
Just make sure you know how to use it. It can be tough to figure out. 
Great turn around on the advertising campaign though.
“I hate your commercials, but I love your product”.