Head ON -- Apply directly to the forehead!

"Head ON – apply DIRECTLY… to the FORE head!

"Head ON – apply DIRECTLY… to the FORE head!

“Head ON – apply DIRECTLY… to the FORE head!”

Oooooh, lordy. I’ve heard that ad about a million times now. Which means I’ve heard that slogan 4 million times. I sense a new, horrible advertising trend in the works here. In fact, I just saw CNN play a commercial that went something like this:

"Freedhem… Freedom from Hemorrhoids!

"Freedhem… Freedom from Hemorrhoids!

"Freedhem… Freedom from Hemorrhoids!

“Freedhem… Freedom from Hemorrhoids!”

This does not bode well for my sanity.

For those of you who think I may have already lost it, I give you the commercial:
http://www.consumerist.com/consumer/clips/head-on-182774.php

Such shitty firms of advertising should be either outlawed or declared by the marketing community to “suck too hard”.

I hope I never get the urge to see what in the fuck the directions say for the product.

Ironically, they’re seventeen pages long.

Although they repeat the directions 17 times, they don’t actually ever tell you what the product is supposed to do. Cure migranes? Clear up pimples? Give you mind-blowing orgasms? Save the dolphins from tuna fishermen? Who knows.

Watching mostly ESPN, TBS, FX and USA (with smatterings each of Fox, History and Discovery), I have yet to see this commercial.

Thank Og.

I’ve begun fantasizing about meeting the ad monkey who came up with that campaign.

“Louisville Slugger – apply DIRECTLY… to the FORE head!”

“Louisville Slugger – apply DIRECTLY… to the FORE head!”

“Louisville Slugger – apply DIRECTLY… to the FORE head!”

“Louisville Slugger – apply DIRECTLY… to the FORE head!”

The mute and return buttons on my remote control are wonderful things. I use both of them liberally during commercial breaks.

But yeah, that Head On commercial really, really sucks.

The first time i saw it, it mentioned curing headaches, but they have since dropped that part… Could it be, that it doesn’t really do anything?! :smiley:

I don’t know what HeadOn is actually supposed to do but they’re probably avoiding falling underneath FDA regulation by not, “making any claims,” about what their product does along those lines in the same way that herbal medicines, “are not inteted to cure, treat, or diagnose,” or whathaveyou.

I still think the marketing firm which is responsible for those ads ought to be diagnosed, treated, and cured via Hal Briston’s suggested means of action.

My suspicion is they’re trying to trigger the headache that would encourage you to try their product.

Headache’s there, all right, but so is an instant feeling of dismay at even the thought of letting their ad team think its strategy is working.

From NPR. A little more information. Not much. Kind of funny.

BINGO! Their website’s description puts it firmly in the homeopathic nonsense category:

The good news is that HeadOn seems to have replaced Relacore or whatever that one was. You know, “stress causes cortisol! Cortisol increases belly fat!! You need Relacore!!!1!!!”

I do kind of like Mellisa (sic) Pace, who reads those ads, probably because she looks just gullible enough to be a really easy lay.

Ok, I guess I’m good at the DVR, because that Youtube clip is the first time I’ve ever seen this, and I thought it was a joke. I laughed and laughed at was I thought was a bizzare Futurama-esque parody ad of mystery curatives in general.

Then the Early Show link makes a point of telling me I’m out of touch. “If you’ve not seen this TV commercial, where have you been?” Jesus.

Freedhem… Apply directly to the…
never mind.

We got a thread with this title in Cafe Society too! Now all someone has to do is post a thread with this title in the Pit, and we’ll have imitated the ad right here on the SDMB!

Who wants to do it?

Nope, there’s a whole display of that up by register 4. :rolleyes:

I swear to Og I want to package and market Placebo® and Maximum Strength Placebo®.