Head On. Apply directly to the forehead.

Head On. Apply directly to the forehead.
Head On. Apply directly to the forehead.
Head On. Apply directly to the forehead.

Lately, a segment of CNN’s Morning Edition has been sponsored by “Head On”. I’ve transcribed the commercial for you, above. It is accompanied by a woman applying what looks like a glue stick to her forehead.

Missing from this abomination of a commercial is any sort of clue about what “Head On” is or does, just that it is available without prescription. I’ve resisted the urge to research the product, simply because I think that is what they want me to do.

Has anyone else seen this commercial? Or is it on only in NYC? And how many people who’ve seen this commercial rushed out to purchase “Head On” and have applied it directly to their forehead?

It’s a headache relief thing. I do agree, that commecial is about the most irritating commercial out there. Maybe the point is to irritate people enough that they’ll get a headache and then rush out and try it. :slight_smile:

Unless it’s a wrinkle stick, looks like it’s migrane relief.
Sounds like the commerical would instigate the migrane.

It’s a homeopathic headache remedy.

They don’t shout it from the rooftops, but it is labelled as such.

As for what it does – well, it’s a homeopathic headache remedy.

My favourite CNN “mini-three” ad is for a hemorrhoid cream.

The subtext seems to be “We have a specialized idea of what it means to do something once. Deal with it.”

I’ll show them! I keep aspirin in the house. I’ll take them, then I will find the ad agency responsible for this and apply something sharp and/or heavy directly to their foreheads, preferably with great velocity.

Couple of questions regarding the ingredients…

What do the %'s after the homoeopathic ingredients mean?

Also in the ‘inactive’ ingredients, what does the tetrasodium EDTA do? I know EDTA is a chelating agent, but what does it do when bound with sodium?

I believe when it’s listed like that, the EDTA was bound to sodium when they put it in - that is, they have a big bag of tetrasodium EDTA sitting around in their warehouse - but in solution it will release the sodium and bind bivalent cations instead, as usual. What it’s doing in this stuff, I’ve no idea.

I saw this, or something similar, months ago on Jeopardy, as one of those sponsors between the end of the competition and before the credits roll. I asked my SO, “Why is Jeopardy selling snake-oil?”

That question I can answer…because they are a paying customer.

Hey – don’t make fun of Snake Oil salesmen.

Just wait until you come home late some night and find your snake all squeaky. And you can’t find a Snake Oil salesman because you ran them all out of town.

Yeah, but I hoped that money didn’t talk for at least one half-hour of the day. Call me a romantic.

I’ve seen the commercial, but I wish they’d tell us what the product is called and how it is used.

I was just thinking of this. When I saw that ad a couple of days ago on Jeopardy! I thought it was very funny.

Now, for some reason, I’m also reminded of a weird ad that Jaime Pressly (Joy on My Name Is Earl) talked about on yesterday’s Showbiz Show with David Spade. It appeared to be a clip of some sort of infomercial for a camoflage made to look like leaves for hunters.

Announcer: Hey Bubba, what do you think of these new Leafy Sheets for hiding?
[Bubba uncovers himself from behind a Leafy Sheet]
Bubba: If the hide’s mo’ fly, you must buy!
[the words appear on screen as he says this]

I have no idea what this redneck Johnny Cochran is trying to say, but it’s just as bizarre as the Head On spot.