"I neek neek" -- cell phone/soccer commercial

There’s a cell phone commercial where a guy approaches a little kid who is playing soccer. “You’ve gone over your soccer minutes. You signed up for 1,000 minutes. That was a good guess; but you owe us $194.00.” The crestfallen kid says something that sounds like “I neek neek.”

Anyone know what the kid is saying?

“Ai yi yi…”

That’s what I heard, and my closed-captioning confirms.

p.s. I love those commercials, even though they convince me more than ever that I don’t want to have anything to do with cell phones…

Yeah, I think he’s saying, “Ay, yi, yi…”
I like the one in the school cafeteria where the kid goes over his macaroni minutes. The look on his face is just priceless. Plus, “macaroni minutes” is funny.

I think I like the “I neek neek” interpretation better. For some reason I’m laughing my butt off…

LorieSmurf: Neek. Neek neek neek! (Nee neek. Heh. :wink: )