You don’t get offered an 8 year, $400 million dollar contract unless you’re already huge. Limbaugh was already hugely popular by then, and had been for more than 10 years. In the mid-90s he had a multi-million dollar necktie brand, for God’s sake!
You’re incredibly wrong on Limbaugh. He was big in the 80s, and utterly massive in the 90s.
He didn’t rise until after 9/11 no goalposts moved. He was known in the 90’s by conservative am radio listeners and had some influence on policy then.
He didn’t get huge until after 9/11, hence the 400-million-dollar contract in 2008.
He wasn’t huge in the 90’s and would have not been able get a similar contract then. He used the hate from 9/11 to blow himself up and have a huge effect on policy that is still harming us today.
In December 1990, journalist Lewis Grossberger wrote in The New York Times Magazine that Limbaugh had “more listeners than any other talk show host” and described Limbaugh’s style as “bouncing between earnest lecturer and political vaudevillian”.[13] Limbaugh’s rising profile coincided with the Gulf War, coupled with a stalwart support for the war effort and relentless ridicule of peace activists. The program was moved to stations with larger audiences, eventually being broadcast on over 650 radio stations nationwide.
He was inducted in the the national radio all of fame in 1993.
By 2001, his influence was already starting to wane in an overly crowded right wing gadfly market to the point that in 2003 he took a stint as a football commentator.
In 1992, Limbaugh published his first book, The Way Things Ought to Be, followed by See, I Told You So, the following year. Both titles were number one on The New York Times Best Seller list for 24 weeks
Not really, he didn’t get huge from that, regular people didn’t care about Clinton getting a BJ in the Whitehouse. He’s not getting a 400 million contract off the back of that.
It was his attacks on Bush post 9/11 that started it.
Right, it was his attacks on Bush post 9/11 that fueled his number one radio show from 1991 until his death, and his two massive best-selling books in 1992 and 1993.
Right, the number one radio show for 3 decades is just a “niche market”. Best-selling books topping the NYT list for months are also just a “niche market”, I presume.
He wasn’t huge outside of conservative am radio listeners in the '90’s, the general population never heard of him then. that’s not huge. I hate that everything is parsed like this.
Howard Stern was huge in the 90’s, almost most everyone had heard of him