IHOP to IHOB

[Spiderman]

@BobLibDem

Crap, now we can’t tell the joke anymore about IHOP being the place where one-legged waitresses work.

Well, if she hab a colb.
::sneeze::

[HelenGawn]

@Skywatcher

Their menu is trying to be international.

Belgian Dark Chocolate Mousse Pancakes
Four luscious chocolate pancakes take a trip to Belgium where they are filled with chocolate chips & layered with a creamy Belgian dark chocolate mousse, then topped with more mousse and chocolate chips.

English Sticky Toffee Pancakes
4 world famous buttermilk pancakes turn British when they are filled with crunchy English toffee & layered with salted toffee mousse, then topped with salted caramel sauce & even more crunchy English toffee.

Mexican Tres Leches Pancakes
4 world famous buttermilk pancakes become our version of 3 milks bread layered and topped with more vanilla sauce and a drizzle of dulce de leche caramel sauce.

Ever since they came up with these obscene concoctions, I’ve thought they should become International House of Breakfast Diabetic Comas.

[Kent_Clark]

I actually saw an IHOP/IHOb commercial run last night during Colbert. I have no idea whether it was national or local, but there it was.

@Czarcasm

This news article about the viral campaign says that the change is not to “IHOB” but to “IHOb”, and I think the clue concerns that last “P” being inverted to a “b”.

International House of Obesity?

Obstetrics?

Objects?

Obedience?

Obligation?

Obsidian?

Observation?

Obloids?

[RealityChuck]

@minor7flat5

Unfortunate name, straight from the pages of the “niggardly” book, it was made from the founders’ names.

The one in my home town was rebranded, in fact–it was called “The Jolly Tiger,” and I have fond memories of that place from when I was a child.

Schenectady had one of the first Jolly Tigers – they wanted to set up a branch a block from the college, and the college students threatened to boycott. Since that was their main source of customers, they used “The Jolly Tiger.” They had about a dozen of those nationwide, but eventually decided to go back to “Sambo’s.” I doubt being “Jolly Tiger” would have made any difference, though.

For a successful branding change, Boston Chicken changed to Boston Market.

[Thudlow_Boink]

So, I went to IHOP today, partly inspired by this thread (or maybe that’s just an excuse). No sign (yet, at least) of any change to the sign, logo, menus, or anything else.

[Acsenray]

@buddha_david

Or MasterCharge becoming MasterCard.

Rebranding often work out

BankAmericard -> Visa

Bell Atlantic -> Verizon

Datsun -> Nissan

Columbia Pictures -> Sony

Oakland -> Pontiac

Allegheny Airlines -> USAir -> US Airways

[Melbourne]

@Jim_Peebles

New slogan: hop on over to HOP! Instead of flipping the p to a b, we flipped the i to a !. Heck we added a !, and now the i is the other side of the “international” i !. Again, IHOP, you can use all of this for half what you payed your IHOB marketing team.

Ah, let’s go to the hop
Let’s go to the hop, (oh baby)
Let’s go to the hop, (oh baby)
Let’s go to the hop
Come on, let’s go to the hop

Bah-bah-bah-bah, bah-bah-bah-bah
Bah-bah-bah-bah. Bah-bah-bah-bah, at the hop!

[nightshadea]

Belgian Dark Chocolate Mousse Pancakes
Four luscious chocolate pancakes take a trip to Belgium where they are filled with chocolate chips & layered with a creamy Belgian dark chocolate mousse, then topped with more mousse and chocolate chips.

I tried those a month ago and what I got was their normal chocolate chip pancakes with Hershey’s syrup in the middle … I should of complained ………

[asterion]

It could have been worse. You could have gotten a crepe layered with french fries and mayonnaise.

[Acsenray]

I predict this is just a promotional gimmick and not a permanent name change.

[Jim_Peebles]

@nightshadea

Belgian Dark Chocolate Mousse Pancakes
Four luscious chocolate pancakes take a trip to Belgium where they are filled with chocolate chips & layered with a creamy Belgian dark chocolate mousse, then topped with more mousse and chocolate chips.

I tried those a month ago and what I got was their normal chocolate chip pancakes with Hershey’s syrup in the middle … I should of complained ………

False advertising if they don’t actually ship your pancakes to Belgium and back.

[Jim_Peebles]

@Acsenray

Rebranding often work out

BankAmericard -> Visa

Bell Atlantic -> Verizon

Datsun -> Nissan

Columbia Pictures -> Sony

Oakland -> Pontiac

Allegheny Airlines -> USAir -> US Airways

Verizon is a terrible name, for anything. And they could have made it “Bell” and tied it to the old “Bell Atlantic”? SMH

[dzeiger]

I went to my local IHOP today–they had just done a full renovation a week or two ago, so new flooring/walls/etc and all new signage as well. All still “ihop,” so I don’t think there is any actual change going on, other than a marketing gimmick.

[Czarcasm]

@dzeiger

I went to my local IHOP today–they had just done a full renovation a week or two ago, so new flooring/walls/etc and all new signage as well. All still “ihop,” so I don’t think there is any actual change going on, other than a marketing gimmick.

“You’ll flip when you see how much we’ve improved!”, followed by a little animation where the “P” in IHOP" flips over into a “b”.

[burpo_the_wonder_mutt]

IHOP’s OK, but I prefer Cracker Barrel’s “Momma’s Pancake Breakfast” (available 24/7). Plus, you can grab some Goo Goo Clusters on the way to the cashier.

[eschereal]

@burpo_the_wonder_mutt

IHOP’s OK, but I prefer Cracker Barrel’s “Momma’s Pancake Breakfast” (available 24/7). Plus, you can grab some Goo Goo Clusters on the way to the cashier.

More like “available 16/5,17/2” in just about all of them. Not much help for me, though, the nearest one being some six hundred miles away.

[kaylasdad99]

First in with Jim Gaffigan’s take.

[Philster]

One store getting the signs changed, with cranes and constructions crews in action:

Drew Malino

[Sage_Rat]

If I go to a place called “House of Pancakes”, then at least I know that I can expect the pancakes to be decent. If you advertise yourself as a pancakery then everyone’s going to order the pancakes, and if those pancakes are crap, then you’ll go out of business because that’s all anyone is ever ordering.

If you change your name to “House of Breakfast”, I don’t think the same logic holds. It’s now pretty conceivable that you just have cheap, crap breakfast items and that none of it is particularly good, you just have a sufficiently low enough price point for it to not matter.

The change signals to me that they’re planning to cut costs and lower the quality of their pancakes.

[burpo_the_wonder_mutt]

@eschereal

More like “available 16/5,17/2” in just about all of them. Not much help for me, though, the nearest one being some six hundred miles away.

Well, I learned something: Cracker Barrel closes at 11PM. I thought they were open around the clock. Whenever I’ve driven past one in the wee hours, it’s been lit up like a Christmas tree, including the sign WAY up the pole you can see from 2 miles down the Interstate. All kinda cars in front, all the lights on inside. Fooled me. No Goo Goo Clusters at midnight.