Have you ever seen a more stupid TV ad than the Taco Bell “I’m full!!” Don’t you think that in this country, except for poor people, most people are TOO full most of the time, hence our problem with people being overweight? Does this ad make you want to go to Taco Bell or go on a diet?
I find it nauseating. Partly because I don’t even like GOOD Mexican food. But “I’m full”??? Jeez, you could say that if you were just forced to eat a bowlful of gopher guts.
I have a large appetite, and often standard fast-food portions aren’t enough for me. These ads are effective to me, and have made me more likely to go to Taco Bell.
The only kudos I can give Taco Bell is that at least they’re not following the rest of the sheep and introducing “low-carb tacos”, “carb-control burritos”, or “5-net carb chalupas”.
Then I WOULD have to kill somebody.
At least they had the balls to go the other direction, add POTATOES to their food, and say “Hey, at least our food fills you up!”
I despise these types of ads. It seems their primary purpose is to create a pop-culture reference that will show up in our daily lives. “I’m Gellin” “I’m full” “Did somebody say McDonalds?” These are all non-advertisements designed to creep into our unconscious. Suside across the hall thinks it’s cute to joke about “Hey Fiona, guess what I did last weekend? I got FULL! laugh out loud!”
There, now I’m being advertised to by my friends and coworkers. Fuck you, advertising agencies.
The goal of eating is obtain sufficient nutrition to live a healthy life. To equate eating with the goal of being full is pathological. Note that the real intent is to equate not being full with haven’t eaten enough. I.e., “If you leave a Taco Bell rival and you aren’t full, you have failed as a Human Being.” Eggggggh.
And then, to suggest Taco Bell as a place to get food. Blyeah.
I agree that it’s a terrible ad. Mexican food already has many undesirable gastrointestinal connotations, so calling attention to one’s stomach in an ad for mexican fast food is always gonna be a bad idea.