Once again, I was opening a bottle of Jack Daniels fine Kentucky bourbon,
and something occured to me. I’m a drunk. No, what I was actually wondering
about was the awards they say they have won on the side of the bottle. The
awards stretch back to 1904 and the most recent is 1981. What are these
awards? Who else competes? Why hasn’t Jack Daniels won since 1981?
Since the actual years are 1904, 1905, 1914, 1954 and 1981, I would assume these competitions are infrequent enough, and contain enough competitors to make first place a rare occasion for any distiller. I’m SURE some marketing guy in the company is getting worried though, and they’re debating whether to take the list off the side of the bottle if they don’t pull out another first place soon. And if he REALLY has his way, he’ll create a contest they can win …
The awards seem to correlate with various international expositions that have been held. The 1904 award was from the famous 1904 exposition in St. Louis (I believe this is where the ice cream cone was invented), and was recieved by Jack Daniel himself. Given the number of gold medals and such displayed on other stuff, I’m guessing that everyone understands you can’t win all the time.
I am a green label fan and previously was unable to find it in NYS. I asked my local liquor store dude and he said the stuff is illegal in NY. (WTF? He said same goes for Green Label Beam.) I don’t know if I believe him, but I pay him to bring the stuff into the state for me. It’s worth every penny. Bourbon sours just don’t taste the same without green label.
It only briefly mentions the medals, and I quote …
“Remaining true to Jack Daniel’s original recipe and charcoal-mellowed character means folks today enjoy the same sipping whiskey awarded seven international gold medals, including the one collected by Mr. Jack Daniel himself in 1904 at the St. Louis Exposition and World’s Fair. It was honored then as “the world’s best whiskey.” The black and white label on Jack Daniel’s Old No. 7 is much like the whiskey itself in that it has not changed since Jack Daniel registered his distillery in 1866.”
The site is pretty interesting, although I would not recommend looking at it if you are in your office because it makes the idea of running out and getting some JD extremely tempting (even at 10:30 AM).
Actually, I serve in the US Air Force here at Offutt AFB, and I do have access to both the green and black labels. But thanks for your help, anyway, to all of you.