I am staring at a can of Heineken. It has not been opened. Its lable tells me it is the winner of several (presumably) prestigious awards: Diplome D’Honneur Amsterdam, 1883; Medaille D’Or Paris, 1875; Grand Prix Paris, 1889; Hors Concours Membre Du Jury Paris, 1900. At first glance this seems impressive – but wait! According to its own lable, this beer hasn’t won anything for nearly a century. What gives?
Are these the kind of awards that can only be won once, or is my beer resting on its nineteenth century laurels?