For years, Salerno made an anise-flavored cookie (no homo-erotic jokes, please) for the holidays – trees, wreaths, and bells, and covered with green and red sugar. These were always called “Jingles.”
Last year, Keebler began selling similar cookies, also called “Jingles.” Our taste-testing experts consider these inferior to the Salerno brand.
This year, Salerno is selling their cookies as “Santa’s Favorites.” Does anybody know what happened? Why the name switch?
[wag]
Salerno made the mistake of not tradmarking the name. Keebler did, so now Salerno can’t use the name.
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“Drink your coffee! Remember, there are people sleeping in China.”
Dennis Matheson — dennis@mountaindiver.com
Hike, Dive, Ski, Climb — www.mountaindiver.com
Wild bill Hickock threatened to shoot um? NO!
Delicious Cookies ( makers of an abomination called a FROOKIE) bought Salerno in 1998. While they were wheeling and dealing the elves snuck in and stole the name. I never had a Santas Favorite or a Jingles, good thing I HATE licorice/anise ( Stay away from that I saw it, and I didn’t make any Reese crack) Have you compared the three cookies? The OLD jingle,the suposedly same Santa, and the keebler Jingle? Bigbidness is strange could be Salerno sold the cooperate name and recipe to one group and the cookie name to another. I’ll write to Ma and Mama and see.
“Pardon me while I have a strange interlude.”-Marx
Can’t find Jingles listed as a Keebler product. But as soon as I got to their site i remembered I had it in favorites.If you are feeling down, maybe after reading about GRY words or such, crank up the volume and hop on over there. Try all the pages for variety.http://www.keebler.com/index.htm
“Pardon me while I have a strange interlude.”-Marx
sorry, must be on a sugar high http://www.keebler.com/ ask Ernie if he’ll let you lick the spoon
It took a while but I got a reply from the Delicious cookie folks. I was right (so what else is new )it was a bigbidness deal. Amazing thing ,the search feature worked! I found this extremely important posting. I see that it has really stimulated the TM. Oh well in the SD tradition of anal retentive perseverence, i had to post. There were all kinds of big bidness deas with Keebler, Salerno, Delicious,Sunshine( now owned by Keebler) and some other bakeries. Keebler got the name , Delicious got the recipe. You should have emailed them, they are snail mailed me a bunch a coupons for a bunch of free cookies!!! Too bad I didn’t get the same deal when I was researching the beercan thing.
“Pardon me while I have a strange interlude.”-Marx