I don’t know if other companies do this (I think Molson, as well, had one where you can go “golfing with Maxim caddies”), but I see Budweiser do this 2-3 times a year!
“Win this contest and goto the Budweiser playhouse/cruise/golf get away weekend. And what happens in the Budweiser enchanted grotto, STAYS in the Budweiser enchanted grotto. ;)”
Some dumbass is always trying to sneak in, because it’s so super amazing and there’s lots of hot girls. With the implication being that they’re going to be interested in you and not revolted by you at sight.
But what is it? What’s actually THERE? Everything in the ad seems to imply in no uncertain words that there will be hot women there, ok sure. I just seem to keep visualizing a fat drunk guy sitting around a hot/cold buffet with scantily clad women, not having nearly as much fun as the commercial would lead one to believe.
Has anyone here been to one of the contest excursions? Were they awesome? Did a macrobrewery pay the tab for some down time in the Champagne room at the peppermint hippo? 
Any sort of insight would be appreciated!