Maytag is coming out with a new washer, the Neptune, which uses some sort of super-duper stain remover technology. Fine.
Their radio ad campaign features a couple of kids having a grape jelly fight. Fine again.
What is not fine is the sound effects used for the jelly. It sounds like some old guy snorking his snot! I mean really snorking his snot!
snooooooooooork
snooooooooooork
snooooooooooork
snooooooooooork
Damn, that’s disgusting. Somebody thought that effect was a good idea? Unbelievable. Coming from me, that means somthing. I’m used to snorking old guys, my dad is one and I’ll be one too in about 30 years.
That’s almost as bad as the public service “clean air” radio campaign running on Raleigh, NC radio stations right now. It starts out nice–a father and his son headed outside for a fun game of catch. Before they get very far, however, junior starts coughing, evidently due to the bad Raleigh air. Unfortunately, the noise comes across as WHOOOOORK WHOOOOOORK, over and over. It doesn’t even sound human.
I haven’t seen this atrocity. Did their legal department advise them that they weren’t in a strong position to continue to imply that the Maytag Man never had any service calls and that they’d better make up some alternative explanation for his loneliness?
Hey, it’s the same company that’s airing that horrible back to school commercial with that little boy who has a lot of crappy things happen to him on the first day of school. Sure, it’s kind of cute, but what are they trying to do, create as much anxiety as possible for kids going back to school? It’s madness.
