There’s a * TV commercial that combines these 3 * elements, with no * apparent rhyme or reason. It’s pretty much, here’s a * Big Mac, here’s some * undead * pirates, here’s some phat dope * beats yo. Run that * by me again, Captain Jack? Then if you * go to McD’s, there’s no * sign of Pirates of the * Carribean merchandise, just a * poster. What the *?
[sub]*Please insert your favorite random profanity here.[/sub]
Sounds like more half-assed an attempt at product tie-in than the Pirates of the Caribbean video game. I’m glad I don’t watch TV (and, by extension, that means I don’t watch commercials, neither).
I was just commenting to my husband that the commercial was very odd. I asked him (he’s seen the movie) if any of the pirates were eating Big Macs in the movie. He assures me they were not.
Further evidence for why McDonald’s financial earnings have been declining streadily. They lack focus in their marketing/advertising and this is just one of many examples.
I was about to bitch about this on my Disney boards! WTF! I mean, they just go “Hey, Pirates is a great movie, doesn’t that make you want to eat french fries?” With no financial incentive to do so. Jeezus people, at least have some happy meal toys or 50 cents off a Big Mac with your cross-promotion! :rolleyes:
McDonald’s and Disney have a contract where McD’s gets exclusive rights for food tie-ins for every Disney movie that comes out. This is, of course, a sign of the Apocalypse.
The same rap is also used in another commercial. The lyrics consist of the trademarked phrase, “Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun.” (I believe it’s trademarked as one word.)
Pirates singing it is, in fact, very historically correct. Pirates invented the hamburger, and in fact, an old text written by Blackbeard himself features a passage entitled “Blackbeard’s Grand Recipe for Ham-Burgers,” the ingredients of which include “The patties made of beef, numbering two; lettuce; cheese; pickels; onions; and a sauce the ingredients of which are known only to me, on a bun covered in seeds of the sesame.”
A McDonald’s franchisee named Jim Delligatti, a pirate buff, added the Grand Recipe to the menu, naming it the “Big Black” in honor of its inventor. McDonald’s took it nationwide in 1968, changing the name of the burger to “Big Mac” as not to offend African-Americans in the wake of the civil rights movement, and introduced the now famous “Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun®” phrase, inspired by a chanty the pirates used to sing.