It’s maybe relevant to cite the case of Bully Hill Wineries here. Bully Hill is a wonderful winery on the Finger Lakes in Hammondsport in Upstate New York, founded by one of the illustrious Taylor family, winemakers for a long time. The Taylor family sold their winery and the name to the Coca Cola corporation.(ominous music here). When Walter Taylor started Bully Hill wines, he naturally put his name (in small type) in the corner of the labels that he himself drew and painted.
Coca Cola took him to court. He was using the name “Taylor” on the bottle, and his family had sold them the name. Coca Cola maintained that this extended to ALL uses of the Taylor name on the bottles – not merely calling your wine “Taylor”. Walter S. Taylor thought this was ridiculous, but Coca Cola apparently prevailed.
Walter S. took to putting his name as “Walter S. ?”, and drawing his picture on the labels with one eye in the middle of his forehead, apparently to suggest that Coke wouldn’t let him use his picture, either.
Corporations have no sense of humor. They took him back to court, claiming he was making a mockery of the rulibng. He was, of course, and rightly so, in my mind. Nevertheless, Coke is a big corporation with Deep Pockets, so Taylor had to give. He took to labeling his wines as by “Walter S. (black bar)”. He didn’t put pictures of himself as a Cyclops, but he did take to putting a picture of a Goat on two of his wines. “They may have gotten my name,” read the label, “But they didn’t get my goat.” The goat is sticking out its tongue. Coke hasn’t taken them back to court, as far as I know.
The best part is that Walter S. managed to sneak his name back on the label, all the same. And legally, too. He had the street the winery was on re-named “Greyton H. Taylor Boulevard” in honor of his father (grandfather?), and there’s no reason he can;'t put his address on the bottle.
I hear that Walter S. Passed away recently. Too bad. But the wine is very good, all native American grapes, and it’s not too sweet or too fruit like so many Labrusca wines. And the goat’s still on the labels – I just explained it to my daughter last night.