I feel I have to mention this incredibly funny advert since I’ve heard from the US dopers how their TV networks don’t even say Christmas for fear of offending people.
The links will explain the content, I’m just happy UK TV hasn’t fallen victim to PC censorship yet.
Mr Kipling TV ad draws exceedingly large backlash
LONDON - More than 100 viewers have complained about a new television ad for Mr Kipling Cakes that shows a woman giving birth live on stage during a nativity play.
Other people have complained that a woman giving birth has nothing to do with cake. The Independent Television Commission is investigating.
It is the fifth in Saatchis’ “forgiveness” campaign for Mr Kipling, and shows a nativity play with a difference. It starts with a scene that appears to be in a hospital, with a woman in labour called Mary crying out in pain.
However, as the camera draws back, it turns out she is not in a hospital, but is instead on a stage and surrounded by children, and being watched by a horrified audience.
A woman turns to a vicar who is watching the performance while eating a mince pie. She asks in a concerned voice if Mr Kipling has ever directed a nativity play before.
The vicar, who is unfazed by the performance, responds: “No, but he does make exceedingly good cakes.”
The spot was written by Joel Bradley and art directed by Phil Clarke. David Lodge from Outsider directed.
Saatchi & Saatchi won the Mr Kipling account in 2001, with a brief to relaunch the brand. In the “forgiveness” series of ads, even the most serious mistakes can be forgiven because his cakes are so good.
In one of the first spots to run, a dog is shown running into a river as a young girl turns to her mother saying “'Mummy, Mr Kipling’s drowned Scruffy.” Her mother replied: “I know darling, but he does make exceedingly good cakes.” It also received complaints.
Mr Kipling advert accused of blasphemy