Jodi,
So your opposition is based not only on the pageant contestant receiving a scholarship based on factors unrelated to merit, it’s also based on the fact that you find the reason arbitrary and irrelevant to higher education diversity goals.
Regarding the hypothetical:
Like Duke mentioned, and I’m sure you know, scholarships can be awarded for many apparently strange reasons. Such as being tall, short, or some of the unusual scholarships described here (among them left handed veteran golf caddies, people who aren’t involved in strenuous sports activities, and people with the last name of Gatlin or Gatling). I generally have no objection to private parties funding any manner of strange scholarships (i.e. placenta eating lobotomized basket weavers). However silly I might find a given scholarship’s applicant requirements I wouldn’t necessarily say that it was wrong. Nor would I necessarily say that I lost respect for the people who applied for them.
Regarding the pageant in general:
From my perspective, you dislike the Miss America pageant because you think it’s objectifying and disingenuous (purports to be a scholarship program when it’s a beauty contest). If we assume that it’s primarily a beauty contest (ignoring for the moment some of the high levels of educatation and talent mentioned), and that the contestants have entered primarily for the material benefits (which AFAICT seems to be true), wouldn’t the participants be most closely comparable to models and modeling (which, if not rocket science, isn’t worthy of derision IMO)?
Having said that I’m not really affected one way or the other. I’m really rather indifferent to the existence of the show. I haven’t watched the Miss America pageant in over a decade because, like you, I prefer other uses for my time. I just happen to find the topic and discussion interesting and wanted to explore it more thoroughly.