I don’t think this has been done (and my apologies if it is already a thread).
What do you think of the new Tiger Woods ad from Nike featuring a dejected looking Tiger being questioned by the voice of his dad?
I think it’s great. Interesting way to capitalize on his transgressions. A perfect harmony of corporate interests and prurient interests (and human interest).
Admitting up front that I am not a fan of Tiger’s, and whenever possible avoid buying/using anything Nike - I am terribly impressed at their willingness to take what many/most considered a negative situation, and turn it into a positive marketing opportunity. Brilliant.
Oh yeah - his dad was a class A asshole as well, and the use of his words which clearly had nothing to do with the recent revelations is misleading at best. But as an example of PR manipulation - masterful.
I’m… baffled. This appears to be an advertisement only insofar as he’s wearing Nike gear, and it ends with the Swoosh symbol. Otherwise, what am I supposed to gather from this? Tiger is sorry? Nike is Tiger’s father?
It probably doesn’t help that I misunderstood the OP and thought it was James Earl Jones playing the part of Tiger’s dad. I kept thinking, “What happened to the voice?!”
A cynical contrived attempt to save his endorsement deal. Are we supposed to feel sorry for Mr. Woods, being scolded by his daddy? No, we do not feel sorry. Because he looks like a big fat hangdog of an idiot in that commercial, thanks, Nike.
