There was once a TV Ad that featured the catch phrase in the title. Was it beans?
Not only it this driving me nuts but earlier this afternoon I heard a song I’ve only ever heard about… Baby Shark!
Pace picante.
Pace salsa.
Ninja’d!
Baby Shark is the most viewed video on youtube with about 7.06 billion views.
By funny coincidence, a headline today:
I’m fifty seven with one daughter who’s twenty seven with no kids. I’ve heard her and her friend who’s a Third Grade Teacher sing it and I knew it was a thing but its never popped up on the PBS News Hour, Ya know what I’m sayin?
But today… I’ve got an Earworm that beats out the allman brothers “ramblin man” that was every waking moment for seven months of Chemo for GCC just last year.
Rock on Baby Shark!
Not gonna click that Baby Shark link… Nope… Uh,nope; ain’t gonna happen…
There was a variant ad in which they instead said “New Jersey!??”
AS a born Jerseyman*, I find that insulting, but I was living in Utah at the time.
Ambrose Bierce’s preferred term for people from New Jersey. It beats “Jerseyite,” even if it’s now considered sexist.
I remember that ad. I have always wondered who was their competitor who made salsa in New York City, or if they just made it up.
Pace’s main competitor is Old El Paso, so far as I know, but I think it might be a reference to Ortega, whose parent company, B&G Foods, was founded in New York City.
Alton Brown has a recipe for Pressure Cooker Chili that I really like. Usually he doesn’t go too much for shortcuts, but in this episode he recommended using a jar of salsa rather than cutting up all of the onions, peppers, and tomatoes yourself. This particular episode was a bit sillier than most with him dressed up like a cowboy, but he starts talking about Salsa about the 11:40 mark. When he picks up the jar he comments “This one is from New York City so you know it’s good”… Obviously a play on the pace commercials…
I know I’m late, but I brought a rope!
The original commercial:
BTW, the guy that said “Get a rope!” was Ralph Steadman who, among many other things, was a radio talk show host here in Portland.
And yet, Pace is owned by Campbell Soup, which is based in Camden, New Jersey.
That probably explains the variant I heard where the dialogue goes:
Cowboy 1: This was made in New Jersey
Other Cowboys, disdainfully: New JER-sey???!!!
Cowboy 2: Get a Rope!
I haven’t seen that ad in 20+ years and I can still quote it word for word. That was an effective ad. And I still like Pace if I’m going for generic salsa.
That brings up something I’ve always wondered–what’s supposed to be the difference between salsa and picante sauce? Obviously, the original term is “salsa picante,” literally “hot sauce.”
But I see brands on the shelves that variously label their products as “salsa,” “picante sauce,” or “picante salsa.” Why don’t they just choose one term or the other?