PETA is obviously not an animal rights organization. It was started by a bunch of nerds who observed beautiful women will do anything if they think it will help cute animals. Once you understand this, all of their advertising makes sense.
DTMFA? 
Dump That Mother Fucking Asshole?
Am I the only one that wonders why the “e” in their logo is not capitalized? Maybe the ethical part isn’t as important as the rest. Seems to make them make more sense.
What scares me is that some people don’t think they’re nuts.
I think the first sentence is true, but the second? Give me a break.
How many people do you think are talking about this issue now? A few thousand? Maybe even a few tens of thousands?
And how many kajillions of people watch the Superbowl?
Are you seriously suggesting that they’re getting more publicity from the rejection than if it had been allowed to go to air? If so, i question your rationality.
Dump The Mother-Fucker Already. Sample article
I bet it’s all over the internet or will be very shortly. I mean, I watched that ad. I bet links to it are being emailed everywhere. I don’t give a rat’s ass about the Superbowl so I’d never have known about it otherwise, and I can’t be the only one.
And i’m sure that those links and emails would have been all over the internet if it did air, too.
You don’t give a rat’s ass about the Superbowl, yet i bet you heard about Janet Jackson’s nipple slip. If the PETA ad aired, they probably would have gotten a bunch of publicity, on the web and elsewhere.
Sure I heard about that. Here. And I failed to see the big deal then.
I bet part of why they made the ad was to be able to claim some sort of wacko persecution for it being turned down as well.
The issue is not whether you thought it was a big deal. The issue, if you’ll remember, is your claim that PETA will get more publicity by the ad being rejected than if it had been accepted. Given the number of people who watch the Superbowl, that is a stupid claim.
I’ve already agreed that this was probably the case. But it’s a different issue from the question of how much publicity each outcome would bring to the group.
If the chick in the video were riding a bottle of Coor’s Light during the Superbowl, I doubt there would be a problem. Well, there’d be lots of linking over the banned aspect. C’mon, it’s viral. Hot chick + sex = views.
I’ll be in mah pantry.
Though I have long opined that pro football would draw my interest if only they’d release a live tiger onto the field at random points during the game, I do not understand why you would wish to inflict PETA-meat upon tigers. They are already endangered and have suffered enough.
We can drop them into vats full of hungry rats, though. I don’t care about rats.
Not to stereotype, but the Super Bowl audience is probably not a PETA-friendly crowd. Looking at that ad, there is no way in hell PETA ever thought it was going to be on the air. PETA’s all about getting attention by irritating people and being inappropriate. They expected it to go viral on the 'net and be talked about at the office.
I wonder if they even had the money to pay for it?
It would have been fairly amusing if the network had agreed to take the ad but PETA were bankrupted by the cost. 
I believe the problem is that you are feeding them hypocritical, meat-eating PETA members. You may find free range, vegetarian PETA-meat to be more popular, such as “I Can’t Believe It’s Not Zebra”.
That’s be great, but I’m sure there are more than enough wealthy morons supporting PETA that finance is not a concern. If you’re in PETA, you’re either a self-righteous teenager or an airhead celebrity. I think those are only two categories of membership.
If there were ever a proposal that called for a clarification of terms, this would be it.
The way I’m reading it, it definitely would not be family friendly. And the tiger would end up with a very sore neck.
(Why, yes, I am ashamed of myself, now that you mention it. :D)
PANTRY RAID ! ! ! ! ! !
fnord
Yeah.
This reminds me of a certain faux ad for home depot. That one really made me want to head to home depot. This one makes me hungry for stew.
That’s hilarious. I think viral advertising is the best thing to happen to advertising. “Oh, we don’t know how that got released! We’d never show that! I don’t think we even made it!”