As sailor put forward earlier the running of the bulls is quite a different thing than bullfights altogether, except maybe for the fact that there is a bullfight on the afternoon of each day of the run. So I’ll leave the bullfight stuff aside.
A more complete answer to the OP than my previous one:
Running with the bulls might be an idiotic testosterone driven daredevil event for American frat boys and middle class Aussie bar-brawlers in some peoples eyes.
Locally it’s viewed quite differently. It’s an act of machismo no doubt, but it’s also a way to bring together the community in celebration of values and virtues that were once essential for survival and still play an important part in the local culture.
We foreigners (Spanish as well as international) are welcome guests in as much as that it brings quite a huge flood of money to the city every year and that the Pamplonians are proud to show off their heritage. We are also a hated pestilence by some locals because we do turn the whole thing into a sangria soaked media circus, infused with the stench of urine and punctuated by brawling and mass-hysteria without having the cultural depth to partake in the right way.
Same thing goes for most European festivals of similar nature, be it October Fest in Munich, the Palio in Sienna or the Orange Wars of Ivrea. These traditions go back hundreds of years - well October Fest is quite a youngster stemming form the late 19th, but still. In the 20th century these grew to be international events of some significance and hence attract party freaks form all over the world – I can’t say for sure if that is mostly good or bad. I guess it’s good in as much as anything that brig various cultures closer to each other is good in my viewpoint.
From the outside it might look a funfair or a festival like Woodstock. For the locals it’s more like Thanksgiving, or Passover or X-Mass. A time for celebration of the fundamental values that make their culture into what it is as well as an occasion to connect with friends and family. On that note you might want to consider that the running of the bulls is actually only one small, but significant part of the San Fermin festival, that being the holiday of the patron saint of Pamplona. Similarly other European fests of this nature are Catholic or Protestant holidays with local significance, mostly it’s Mardi Gras or Easter that sees an abundance of this kind of crazy shit.
So you don’t like the idea of being chased by a score of rampant bulls? Fine, then don’t do it - you’re probably far more sensible than us who find it mildly amusing risking our lives with such, admittedly idiotic activities. I’ve only run once, but I try to go visit every other year, because I have friends there and it’s a great reason to meet up and pay ones respect to their roots and culture, and it’s one fucking humdinger of a party I’ll tell you.
You want to stop it? Forget it, it can only stop if the socio-cultural values dominant in Pamplona and/or Spain change significantly enough for it to become redundant or immoral. As it is, it has evolved into a multi million dollar event that brings Pamplona pride in the world and is going to be very hard to get rid of.
But if you want to be holier than thou and condemn the Pamplonians for the running while standing silent when for instance tens of thousand Oregonians go to the rodeo every year - go ahead, don’t expect my sympathy with your biased cause though.
If you want to argue the issue, let go of Pamplona and grab the bull by the horns for real – asking whether any culture is justified to taunt other animals as a part of exercising that culture would be more fair. Of course as far as bovines specifically are concerned the Hindu would agree on a downright ban, then again they have the poor cobras that they throw to the mongoose, but I guess that’s different since it’s just a yucky snake after all and it doesn’t disturb your upholstered mass consumption reality by running on CNN – plus that those are ‘animals’ playing out their natural behavior and we’re not, right?
Sparc