Pitting Amateur Barbarian

[Maserschmidt]

@erysichthon

Of course not! After all, this is the guy who says that using a rewards credit card is like “getting $1,000 for pushing a button that kills 1,000 random people.”

He is also privy to the highest, Illuminati-level secrets of the marketing industry, including why some people think Flo is irritating. (Spoiler alert: she’s supposed to be irritating!)

What an asshat. My response at the time:

@Maserschmidt

This is utter, Illuminati-quality nonsense. Flo has nearly 5 million likes on Facebook, and *more than *5 million friends. That’s because Progressive has spent a fantastic amount of money to create brand engagement around Flo, not to make her unlikeable.

Or, more succinctly: “Imagine the number of Facebook likes if they’d tried to make her likeable!”