Speaking as someone who worked on this product category:
Maple syrup is considerably more expensive than the “pancake syrup” which most people use (and which IHOP serves), and which is primarily corn syrup with some flavorings and caramel color
Many people who use the cheaper pancake syrups, and are accustomed to that flavor, don’t actually like the taste of real maple syrup; this is particularly true of children, who are the primary users of pancake syrup.
I believe that @terentii 's point was: if you’re going to “send to Vermont” for something, why not get the actual syrup, rather than just the flavoring?
I remember reading a letter from one housewife in some “Household Tips” magazine that she always kept a bottle of homemade sugar syrup (just white sugar dissolved in water) on the shelf for her family to pour on pancakes. She sounded as though she was very proud of her own cleverness for coming up with this sweet concotion.
I realize that tastes differ, but Jeez-Louise! That’s simply gross! I get physically ill just thinking about it, and I can’t imagine feeding it to little kids!
This reminded me that, when I worked on Aunt Jemima in the late '90s, one of my colleagues was from the southern U.S. She told us that, in that part of the country, maple (or maple-flavored) syrup wasn’t traditionally used, and instead, a lot of Southerners preferred using a “cane syrup,” which didn’t have a maple flavor (but was basically just sugar syrup) – there were brands like Alaga and Steen’s, which were popular there, but weren’t well-known up north.
Sounds like British treacle, which you can find in some import shops. I think it’s what Spotted Dick usually comes with (so to speak). Personally, I find it a bit too sweet.
I remember the first time I went shopping for groceries with my daughter in Canada. She was 11 at the time and wanted to know why I was buying real maple syrup instead of the cheaper stuff. I gave her a bottle of each and told her to read the labels. After a few seconds she said “Oh … ewww!”
Canada has whole warehouses full of the stuff, stored in case something ever happens to wipe out the population of maple trees.
She was from Alabama, if I remember correctly. Looking at the web page for Alaga, their old ads feature several African American celebrities (Willie Mays, Hank Aaron, and Nat King Cole), all of whom were also from Alabama.
I thought about this and would have said “books” in general. There used to be a fair number of commercials for series like Time/Life but also new novels, self-help books and other printed media. I don’t think you even see ads for magazines these days or the Scientologists trying to send you a copy of Dianetics for shipping & handling.
Not being of the demographic usually targeted for malt liquor commercials, I am unsure of their continued existence. But I have noticed more and more spirits commercials targeting the same demographic on channels I watch, most notably Crown Royal.
“Get with the crizappy taste of Rocket Fuel Malt Liquor. Rocket Fuel’s got the upstate prison flavor that keeps you ugly all night long! So when you wanna get sick, remember, nothin’ makes yo’ feet stank like Rocket Fuel Malt Liquor! Damn, it’s crizappy!”