My mother swears by Crisco. Is that manly?
Bag Balm contains an antibacterial agent (I think) with a powerful penetrating smell; I can’t abide the stuff. There are some other products intended for livestock that aren’t as nasty, except for their names: Udderly Smooth is one. KMart sells that one, or used to.
If it’s just the girly scent you object to, look for unscented moisturizers, like Eucerin. I look for them myself; I hate a lot of girly smells, and I’m female. True, fragrance-free lotion is often labeled as being for “ultra-sensitive” skin or “hypoallergenic” or something else that isn’t very rugged. But if no one can smell you’re using it, why not just hide the bottle?