[QUOTE=Dangerosa]
Agreed, but I think we could be more careful with the messages. A post pregnant woman is not the most rational of creatures.
And I really wonder how many people are really on the fence over this and education helps. We’ve been doing bookoo education on this for fifteen years - have the rates been increasing for fifteen years - or have they stabilized? Are we wasting our breath with the non-breastfeeders while alienating the can’t breastfeeders? Are we targeting the message properly, or is it getting shotgunned into the wrong groups? Are we teaching people that its OK to walk up to strangers and condemn the bottle (as happened to me on several occations) - and how is that different from strangers who think its ok to tell a breastfeeding woman that its ooky to breastfeed in public (which never happened but only because my daughter wouldn’t latch if even Daddy or her brother were around)? We aren’t respectful of people’s choices or circumstances, and is the education campaign contributing to the disrespect? I don’t know the answers to any of this, but I don’t think you can say “more babies being breastfed is worth the downsides to our shotgun approach to the message” without understanding HOW MANY more babies are being breastfed and exactly what are the unintended consequences.
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You bring up some interesting points. I try to be very respectful of circumstances, but not necessarily of choices. Do I think giving someone a hard time for bottle feeding is acceptable? No, of course not. Will I (privately) rail against a woman who bottle feeds from the get go because she doesn’t want to “bother” learning to breastfeed? Yes, I will and do.
I think that breastfeeding education needs to emphasize the advantages very strongly, because it is competing with a commercial product with a large advertizing budget. Sometimes you have to fight fire with fire.
I do think that we need to work more at teaching women how to breastfeed, rather than why to breastfeed at this point. Women who don’t have problems are far more likely to keep going after they leave the hospital, and for that they need to know how to do it right, and how to spot little problems before they become big ones.

Kid