The business models pimps use don’t conform to those we see in the legitimate commercial world. The biggest challenge, most said, is controlling employee behaviors and actions. And the first order of business is typically to collect all the money. […]
Indeed, many pimps say they use deprivation to create dependency and motivate their employees by either compensating them with material goods or denying them these rewards.
Pimps also set up a host of rules, quotas, and performance incentives. Rules related to drugs and alcohol are common. […]
To run a successful sex business requires recruiting, job training, marketing, setting prices, arranging date details, providing transportation if necessary, protecting the staff, collecting and managing money, and seeing to the needs of the employees. […]
Nearly one in three pimps said they delegate management responsibilities to a “bottom,” or the most experienced employee. […]
Bottoms are typically tasked with training new employees on how to solicit, prepare for, and conduct themselves on dates. They can also perform recruiting, administrative, and supervisory duties, such as waking the employees, keeping them on a schedule, paying bills, making doctor’s appointments, keeping the peace, and sometimes administering disciplinary actions. In some cases, pimps will physically discipline their bottoms to keep their other employees in line.
According to the 28 pimps who shared information about business sizes, the number of employees ranged from 2 to 36, including non–sex workers to facilitate business operations. Friends or family members of the pimp often work as drivers, bodyguards, nannies to care for employees’ children, and ad distributors.
Pimps often network with other pimps. These typically informal partnerships help pimps recruit employees, get intel on new business destinations, monitor law enforcement activity, advertise services, and even get financial help when times get tough.
Pimps also covet relationships with legal businesses.
Some hotel employees and managers turn a blind eye to prostitution occurring within their establishment, help market services, give discounts, and even tip off pimps to law enforcement inquiries. In return, they might receive money or free sexual services.
Other businesses that pimps said gave them preferential treatment include mobile phone dealers, photographers, clubs, clothing retailers, car dealerships, and adult stores.
Pimps even have special relationships with police officers who are clients.