Bye bye, bikini babes-Carl’s Jr. is dropping them and mocking it’s own commercials in a new campaign designed around the food itself. I think I like it.
Well, drat. I enjoyed the bikini-babes.
Well, good. Now I won’t feel so dirty when I eat at Carls Jr.
Now if JitB can stop with the stoner theme…
Did it cause you to try the food there?
You mean Hardee’s, right?
It’s Hardee’s.
A few years ago I moved from the Midwest to the West Coast for grad school, and yes, I still call it Hardee’s.
Is that the guy from the American “Whose line is it Anyway” ? Chris Esten or something like that?
Have any other companies ever done this “Let’s take a dump on our former ads” bit before?
Anyone from Northern California remember Herfy’s? ("When you’re a whole lot more / Than a hamburger store / You’re a Herfy’s! [Herfeeeeee’s!])
Just too darn bad they came out right at the time everyone was getting… herpes.
Didn’t Jack in the Box go through a couple of rounds of self-parody, starting with “blow up the clown” and then “make fun of this weird Jack character”?
In 1980, they ran a series of “We’re blowing up clowns!” ads to indicate a more “mature” menu. Then in 1995, they featured the return of Jack and showed him blowing up the old board of directors.
Well, I already knew that I liked their burgers, before they started their current style of commercials. But I likes to see some good-lookin’ women in skimpy attire, for some odd reason. So I dig the amusing adverts!
Both Burger King and KFC have had ad campaigns based on twisted or self-parodic versions of mascots that used to be played straight.
Not quite the same, but Domino’s did the whole “we used to be crap but now we’re better!” series of ads.
You have it backwards. Hardee’s was purchased by CKE Restaurants Holdings, Inc. CKE Restaurants was the successor to Carl Karcher Enterprises, Inc., the company which owned Carl’s Jr. (Carl Karcher being the “Carl” in question). The purchase happened in 1997, IIRC. So it’s much more correct to call a Hardee’s restaurant a CJs. 
I have to wonder at the change in corporate advertising and its timing relative to the information that Puzder wouldn’t be returning to his position as CEO.
It depends on whether or not they put barbecue sauce on some of the burgers. I was at a Hardee’s in Indianapolis a couple of years ago, and I asked for a Monsterburger but with BBQ sauce instead of mayonnaise - and they gave me a couple of packets of BBQ sauce you dip chicken tenders into.
Another difference:
Hardee’s - Red Burrito
Carl’s Jr - Green Burrito
He was known as Chip Esten then but prefers Charles now. He’s on the show Nashville.
But, yeah, that’s him.
I ate at a Hardees once. That was enough for a lifetime or two.
Really awful food.
They should just go back to “Fuck you, I’m eating!”
Or is that in the future? I’m so confused!
Hardee’s died in 1997 when it was bought out. 