Put your locality in front of one of these words and get a local daily newspaper. In your town, which word describes the rag, the workman and the elite?
To me Times is “the pape of record”, News is the paper for the unwashed masses and Post means crap. What about where you are?
Daily News and Morning Journal, I think (I work there, and can’t keep it straight!). Definitely Daily and Morning, anyway. They went to one edition per day in the early '90s, IIRC.
A nearby town has the Jimplecute (it’s an acronym: Join In Manufacturing and a bunch of other crap I can’t remember), which doesn’t exactly carry the same impact as “Times”…
Hmm, we have none of those. We’ve got Advertiser Star-Bulletin
Neither has an especially confidence inspiring name and neither is anything to jump for joy over when it comes to content. In fact despite the fact that they’re competing newspapers up until recently they shared a printing press. Shame really. Both newspapers began back in the Kingdom days and should have quite the legacy.
I’m in the DC area. The Post is top dog in this town. Actually, I work for the Journal and we’re pretty good for classified ads and suburban school sports scores.
Unfortunately, there’s no correlation between the respectability of a paper and the staidness of its name. After all, one of the most respected news sources in the country is the Christian Science Monitor, which implies (but doesn’t deliver) great wackiness.
I thought you were going to ask about names for newspapers that you can’t take seriously – my nomination would be the Sacramento Bee, which, for all I know, is a fine paper.
Here in Philly we have the Inquirer (morning, elite) and the Daily News (afternoon, tabloid size, working class). They are both owned by the same company (Gannet).
St Petersburg Times – regionally well-respected, all-around excellent newspaper. Largest circulation in the state. Slightly left-leaning. Anywhere you live in the area, they have regional editions.
And across the Bay:
Tampa Tribune – I’m not really fond of this one. Less well-regarded and a smaller circulation. More right-tilted than left. But, if you live in Tampa, you probably read this one.
Yeah, it kinda depends where you are. The New York Post? Rag. Washington Post? Respectable.
Here in Chicago, both papers are well-regarded (just depends on what side of town you live), but I think we can all agree that the Sun-Times is not as well-regarded as the Trib. You can usually tell when you go into a city which paper is which - the broadsheet paper is the important one and the tabloid one is the rag. Almost never fails. Same goes for the morning vs. afternoon thing. Morning is usually the more reputable.
As for names, when looking at publications in various markets, I generally avoid two words: Advertiser and Pennysaver. With some exceptions, the majority of these publications are free ones that get tossed on your lawn and rot out in the rain. I don’t recommend those to retail clients.
The Sun-Times tends to skew a little more liberal/populist, and is more likely to have local big news items on the front page, especially as the big headline. The Tribune is more conservative generally, and tends to focus more on national news as the big headline on the front page.
There’s at least one other major Chicago newspaper that’s daily or close - the Defender, I think? Tends to focus on issues affecting the African-American community here, IIRC.
We could also include La Raza, the major latino publication in the market. I don’t know much about the content, as I’ve only worked in advertising and circulation, so I can’t comment on the editorial.
We have the Minneapolis Star-Tribune and the St. Paul Pioneer Press. They are both pretty much rags, but the Star-Tribune leans left, and the Pioneer Press leans right. I read the Star-Tribune for news, and the Pioneer Press for the arts reviews. For my money, Chris Hewitt of the Pioneer Press is one of the best movie reviewers I have ever read. Also, the Pioneer Press is only a quarter, where the Star-Tribune is fifty cents. If I had to pick the more respectable paper, I’d have to say it was the Star-Tribune.
Hey, twickster, I read the Bee. One of the finer papers in this country. Editorially to the left, and the only game in town since the (editorially to the right) Union went out of business in 1994.
In Albuquerque, we have the Journal in the morning and the Tribune in the afternoon. True to form, the morning paper tends to be more serious and less sensational, but the afternoon one has better comics.
It stuff like this where the people who own the papers know what they’re doing - they’re owned by the same people. If you want to advertise in one, you have to do both. In fact, it took me forever to realize there are two editions - I thought it was one paper called the Albuquerque Journal/Tribune.