No, I wasn’t kidding in my proposed solutions to the obesity epidemic.
Yes, JuanitaTech and Fin_man, the blame belongs on the individual, but what have we accomplished by establishing that (which was never in doubt, BTW)?
The question still remains, how does a society – for the overall good of the society – change individual habits?
I say:
(1) Deliver positive public health messages, aimed at telling folks the only successful healthy diet mantra there is: Eat less, exercise more. That’s O.K. as far as it goes, but it’s obvious that this is effective only to a point. ('Merkins are stll grossly overweight.)
(2) The above-mentioned incentives. Why not? If the problem is people stuffing unhealthy food down their mouths in large quantities, then take steps to make unhealthy food less prevalent. Would it kill manufactures to substitute healthier oils such as canola oil or olive oil for the very much used artery-clogging palm oil?
At the moment, yes, because palm oil is cheaper. But if a government implements regulations eliminating the economic penalty for using higher-priced oils, then that’s a good thing, right?
Governments do this sort of thing all the time in other industries, i.e., drug companies, petroleum companies, etc. They can’t sell tainted medicines or put lead in gasoline. But more important, drug companies get tax breaks for making medicines more accessible to people who otherwise couldn’t afford them. And petroleum companies have incentives to make cleaner blends that pollute less when burned in car engines.
But if incentives for the food industry don’t strike your fancy, how about disincentives for the junk-food-eating consumers?
Most every country has sin taxes on ciggies and booze, so why not sin taxes on Big Macs?