Again, the written guidelines influence some on various government funded program decisions, and probably influence kids even less than it influences adults.
The return to the pyramid over the plate graphic makes that even greater: the plate is a reasonable actionable communication tool; a pyramid is not.
I highly doubt there will be a significant increase in beef tallow use resulting from its promotion as a “healthy fat” in this new graphic.
Re (ultra) processed foods - the rise of ultraprocessed foods, basically the foundation of the Standard American Diet, correlates well with the rise of obesity wherever it goes across the world. Less highly processed foods have higher satiety and are not engineered to promote eating beyond fullness signaling.
Right off NOVA 3 is not the big ultraprocessed concern: NOVA 4 is. But some bread is real food and some is more food like product.
There is a big difference between a pumpernickel made of whole kernel rye and Wonder Bread. In what is and is not in each of them, in the delivery matrix of each, but also in how much the typical person will eat of each of them as a result. (Most of us would understand that the pumpernickel is more of a “real food” than the Wonder bread is.)
And that is true for many comparisons between less processed and more highly processed foods. The matrix matters to how the body processes the components and the impacts they have.
Many who are concerned about “chemicals” added to foods actually understand that protein is made of chemicals - it is generally understood by anyone operating in good faith that they are talking about the chemicals added by the food industry, which are not typically in the food that inspired these products of their form. Many emulsifiers widely added to more highly processed foods are associated with gut dysbiosis (review in this article), as one example.
The correlation of added sweetener foods with neurodegenerative disease mortality rate increases, and in particular processed meats with respiratory mortality rate increases is significant. Cautions about correlation and causation definitely to be noted.
Few short communication tools will be perfect fits. But limiting (ultra) processed foods is a reasonable general guideline and Pollan’s mantra of “eat real food, not too much, mostly plants” is still a far better guide than most other pithy attempts.