Not new, I’m afraid; though that may be a new twist on it.
Back in approximately 1970, I wanted a used mini refrigerator for my dorm room. There was, as far as I could tell, one place in town that sold such a thing. They advertised “no delivery charge!” I went down there, found one that would do, asked the price.
“That’s $x, or the delivered price is $x + y”.
"Your ad says “no delivery charges.”
“That’s right. There’s no delivery charge.”
“You just said there is one. You said the price is $x if not delivered, and x + y if delivered. I don’t mind paying a delivery charge if there is one, that’s fair, but you shouldn’t be saying that there isn’t one if there is.”
“No, that’s not a delivery charge. It’s two different prices, one for the refrigerator if you pick it up, the other for the refrigerator if we deliver it. That’s not a delivery charge.”
– we went around and around about eight times. I kept saying it was OK with me if there was a delivery charge but they ought to call it one. They kept refusing to call it a delivery charge. I figured my only choice was to deal with them or not get a fridge, and the amount was actually reasonable. I wound up paying it, and got on with my life.
But if something reminds me of it – do you know, I’m still ticked off.
I think they’re on to that one. I’ve had junk mail arrive in a plain white envelope, sometimes with a return address carefully calculated to look just enough like a government agency to get it opened, but not quite enough to get make it illegal.