Viral Marketing - See the World Through Ana's Eyes

Does anyone know what this means? I’ve been seeing them on buses all over the city. Just the words “See the World Through Ana’s Eyes,” but no explanation. And the googling…it does nothing. Any ideas?

Maybe someone’s showing this movie? But that seems like an awful lot of hype for something like that.

Ana is often a code word for anorexia. Could this be related?

Maybe…I guess we’ll just have to wait. So far I haven’t found anything, even with a barrage of googling. Found a blog where someone else wondered the same thing.

She’s an artist opening a gallery.