This is kind of like saying, “Okay, I’ve got a typewriter, and some paper. Now tell me what to write!”
The point to a web page is to convey information. If you have nothing interesting you want to tell poeple, you don’t need a web site. Not just interesting to YOU, but to other people. We really don’t need another page on the web which just lists your favorite hobbies or the contents of your rock collection (unless there is something unique about it).
As for design, the best design is one which allows you to convey the information you need to get across, AND NO MORE. The design should never, ever get in the way of the content. That means no patterned backgrounds. Colors should be chosen not because they look ‘cool’, but because they enhance the presentation of the material, by offering unified themes, good contrast ratios, etc. No Yellow text on a green background, please. If you must have a colored background, make sure it’s something very soft on the eye. A good background color to go with is something like ‘snow’, which is barely discernable form white, but which can give your page a bit of character.
Oh, and make your page SMALL. If your entire page, including graphics, clocks in at much more than 50K, you didn’t design it well. Forget animated GIFs - never have a continuous animation on a web page. It’s distracting.
Basically, the elements of a good page are:
[ul]
[li]Navigation - A multiple-page site should be logically laid out, with obvious navigational elements which let people get around it easily.[/li][li]Consistent theme - Choose a color set and layout, and carry it through each page so people maintain a sense of reference. The web is a large collection of hyperlinked documents, and you need to make people aware of the fact that they are still on YOUR page and haven’t followed a link somewhere else.[/li][li]Minimalist Design - A mark of an amateur is a cluttered page full of graphics, patterns, lines, and text splattered all over the place. But go have a look at some web sites developed by companies that have professional web design departments and web budgets of millions of dollars, and you’ll see what I’m talking about. Look at ebay, Microsoft, Sun, IBM, Intel, etc.[/li][li]Keep the information fresh and interesting. Anyone can create a web site that their friends and family will look at - once. But if you want people to keep coming back, you have to give them a reason. That also goes back to the minimalist design - if your page is full of huge graphics and needlessly complex so that people have to click through several levels of pages to get to the good stuff, they won’t come back. Oh, that means no ‘entrance’ pages. If I go to your site, you know I want to be there. So you don’t need to put up a splash page that says, “Click HERE to enter”. You already know I want to enter, so why make me do it again?[/li][li]Go to http://www.useit.com, and follow Jakob’s advice. He’s the man.[/li][/ul]