I came across a cute little site called www.Alexa.com that ranks websites according to total traffic.
Being a narcissist at work, the first thing I did was check out the company sites. One clocks in at about 160,000th place world wide, while the other is closer to 1000.
Then I did the Dope-- 13, 539th place at the moment. Seems our biggest spike for single day traffic was last October or thereabouts.