Couple comments on this, since I’ve done a lot of restaurant cooking. Appetizers are a royal pain in the ass, but they’ve unfortunately become an Insanely Big Thing in restaurants over the last several years. Mainly because they have a huge markup on them. Some things I’ve noticed:
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There are a whole lot of customers who don’t get the concept of an appetizer, and who treat the appetizers as if they were entrees. Some people will come in to eat with a group, and this lone individual will sit there ordering one “appetizer” after another. I hated this because …
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For some reason, the last few restaurants I’ve cooked in have had appetizers that took longer to prepare than many of the entrees. To me, this is insane, and is an indication of what you mentioned: management not understanding the concept. An appetizer should be something that can be prepared and served very quickly, to tide the customer over while waiting for the entree. Instead, what we get is people ordering prime rib, with a plate of “Nachos Supreme” as an appetizer:
Nachos Supreme: Arrange a layer of chips on a plate. Sprinkle with a liberal portion of grated cheese. Add diced tomatoes, onions, olives, and taco meat. Add another layer of chips, more cheese, and more veggies and meat. Microwave for 6 minutes because the restaurant owner is too cheap to buy a high-powered commercial microwave (or a salamander). Pour salsa, sour cream, and guacamole into little cups and arrange them attractively on the plate, and ring for the server. Elapsed Time: 10 minutes, longer if the cheese still isn’t melted.
Prime Rib: Slice appropriately sized portion off the end of the (already cooked) roast, and place it on a plate. Place a baked potato (already cooked) on the plate. Place a scoop of vegetables (already cooked) on the plate. Place a cup of au jus (already hot) and a side of horseradish on the plate. Garnish. Elapsed Time: Less than 3 minutes.
In other words, seven times out of ten the customer would have had food in front of them much more quickly by simply skipping the “appetizer” and just ordering the entree.
Of course, some of this could be avoided by simply having a good number of the appetizer components prepared ahead of time. But this requires adequate refrigeration, and refrigerator space is at a premium thanks to the belief of so many restaurant owners (and customers) that every restaurant needs to cater to every possible palate, and thus have constantly expanding menus while kitchen and refrigerator/freezer space remains static.
Also, the lines have blurred between “appetizers” and “bar food” An appetizer should basically be a light snack that can be served almost immediately after it’s ordered, to keep the stomach from rumbling while you wait for your meal; bar food falls somewhere between an appetizer and an entree, and is usually intended to be finger food that customers can stuff their faces with while guzzling beer (nachos actually fall into this category).
This is the situation we get when restaurants are run by marketing “geniuses” and boards of directors instead of, oh, actual restaurant people. It used to be that restaurants were owned by people who themselves worked in restaurants for years, saved up their money, and bought their own place. Now they’re mostly run by people who made their money in some other business and who think it would be “neat” to run their own restaurant, not realizing that restaurants don’t work like car dealerships or computer stores.