Hmm. You’ve got the best up close and personal knowledge of anyone here. Thanks for that insight.
Something around 1978 to 1982 was their max growth / max popularity phase and by 1984 the bloom was off the rose.
Looks like maybe both Amos & your employer were assuming the good times would keep on rolling indefinitely. Despite the cookies themselves being a premium priced product in a market where that’s only so large a niche versus the whole US population.
I don’t know about that but I have read this: “Due to trademark restrictions, he (Wally Amos) launched Uncle Noname’s Cookie Company.” That took place in 1992. I don’t know what happened after that.
On a talk show back in the 80s, someone askedhim if the recipe included mayonnaise and he confirmed that it did. I’m not sure how unusual that was, but I quit eating them.
Yeah, I remember Uncle Noname’s cookies.
I’ve read that if you go to the Claudia Sanders’ Dinner House in Kentucky, it’s basically the original recipes and attention to detail.
Why?
Mayo could be a interesting choice for the fat. The Toll house recipe used butter or stick margarine.
We’ve discused (on SDMB) substituting mayo for margarine on grilled cheese.
I checked google, “cookies with mayo”. It is a legitimate substitute for the fat.
The mayonnaise takes the place of the shortening and eggs.
Now I need to make a small batch of chocolate chip cookies.
Maybe. I remember the rumor back in the day that the cookies had pure THC. We were intrigued enough to conduct experiments of our own. Lots. Of indepth. Experiments.
Which is about the same time that Mrs. Fields became huge, as well as when “soft and chewy” packaged chocolate chip cookies (Soft Batch, Chewy Chips Ahoy, etc.) were introduced in grocery stores.
As it happens, I’m going to be in Kentucky during the Thanksgiving weekend. I’ll try to get there for a chicken dinner if it works out logistically. Thanks for the tip!
FTR … Shelbyville is a wide spot in the road about 1/2 hour east of Louisville or 1 hour west of Lexington:
I’m probably doing the Kentucky Derby in Louisville in 2028. I bet we can make Claudia’s happen then too.
I took the ferry there last time I needed a new heel for my shoe.
Did your nickles have bees on them?
From personal experience, I can aver that every good thing turns to shit once a corporation grabs hold of it and starts making “improvements.”
Rhyming?