Anybody here ever seen this “Clorettes” gum before? Might be new on the market (I accidentally grabbed a pack thinking it was Chicklettes), and it claims to have chlorophyl to help fight bad breath.
Any idea why chlorophyl would be of any use against bad breath?
The stuff looks and tastes like regular minty gum only a bit grittier. My breath seems no different, and apart from a sudden impulse I have to lean towards sunlight, it seems like pretty unremarkable stuff.
It has been said that chlorophyl will help to neutralize the “bad breath germs”, but frankly, I have yet to see ANY gum that can provide long-term breath freshening…
This web page says the following:
I’ve been unable to find an explanation of how chlorophyll would eliminate bowel order.
Wouldn’t you have to swallow the gum, then? Sounds like a marketing lie to me.
Oh, and Clorettes have been around for ages.
Ah, pull up your chairs, children, while Auntie Eve tells you all about the 1950s.
For some reason (and I strongly suspect it had to do with Marketing and Development), it was decided sometime after WWII that chlorophyll was nature’s little liver pill, and would cure anything. So companies came out with chlorophyll gum, shampoo, candy, toothpaste, soda, you name it.
It pretty much died out by the 1970s, but I guess Clorettes is one of the historic survivors.
—Eve (who barely remembers the 1950s first-hand, really)
If I recall, Clorets doesn’t just have chlorophyll, it has ACTIZOL with chlorophyll!
Sounds suspiciously like Crest’s amazing FLUORISTAT and Scope’s T25. Or Breath Savers’ sparkling drop of RETSYN.
When they put it in gasoline it’s called TECRON