I see many commercials where people are throwing, running through, bicycling through, or dancing in clouds of colored dust. And they all look so thrilled to be doing so! What’s that all about? What new trend did I miss this time?
It looks stupid. Aside from getting colored dust in all your clothes, breathing that crap has to be bad. And where do you buy it?
Ispired by Holi?
Whenever I see people in TV commercials running around in slow motion, dancing and happy, I just assume it’s a metaphor for sex.
From wiki…“Some drinks [served at the event] are intoxicating. For example, Bhang, an intoxicating ingredient made from cannabis leaves, is mixed into drinks and sweets and consumed by many.”
Ah. That usually explains the popularity of something colorfully nonsensical/stupid. e.g. Much of Cartoon Network’s “Adult Swim” original programming.
That’s got to be it. Although the run was inspired by Holi, I bet the commercials I’ve seen are based on the “Americanization” of the festival, rather than being truly Hindu.
And Kesha’s “Take It Off” video from 2010.
I believe we’re seeing a lot more of this because of the increasing saturation of the market with HD televisions. The colored dust thing looks really good in high-def, not so great in low def.
The first time I saw this was in the movie Outsourced, which was mentioned in the Holi wiki article.
Yeah, the Color Run. We have one in my town and I refuse to believe my town is on the leading edge of anything.
I find it hard to believe that inhaling that shit can possibly be healthy. Everytime I see those commercials, I want to cough up a lung.
This page - http://www.purcolour.com/tag/color-run-powder - for powder mentions that it’s often called Holi or Gulal Powder and connects it to the Hindu festival.
http://celebrationpowder.com/products/gulalholi-powder-2
As for safety, I’d say the results are still inconclusive but you should take care and/or precautions, especially if you have any respiratory problems.
http://younghygienist.com/2014/05/08/is-the-colorrun-hazardous-to-your-health/
You don’t want to take pictures at a Color Run. The dust is so fine that it will get into everything and ruin lenses.
It’s become so bad that some rental companies specifically exclude damage from Color Run events.
Every time I see this thread title, I feel disappointed that I have not, in fact, acquired a new word. “Mulit-colored dust”. I was so excited. I thought “mulit” must be some kind of beige, the word’s origin related to mulatto, maybe, or mule.
Just a typo of multi, though. The world returns to its boring previous state. Alas.
I think it looks equally dumb regardless of what def.
I bet you can hork out some colourful phlegm after inhaling the powder.
Color dust is the new water.
My efforts are wasted.
I tried to bring a little beige into our brightly-colored world, to make our AWESOME world a bit drabber, but alas, it was not meant to be.
Well, I keep seeing it as “mullet-colored,” which is kind of brownish, for the most part.