W00t! I went back and unplugged everything and then re-plugged it, and now Apple TV box is working. Thanks, friedo! Just took two tries instead of one.
But now I’ve got a new problem. It says that I have to give an Apple access code as well as my Apple account password to get into the Apple/iTunes section. I can access Netflix okay, but now I have to have an access code for iTunes, in addition to my password?
I think Apple has had a higher problem to success ratio with its TV products than all the Newtons that came before it. Maybe it’s just too simple for them.
Sounds like two-factor authentication. Apple should have sent the access code in question to your iPhone/ipad/mac or whichever device is already signed in to your Apple account.