Burger King wants me to “do” their Croissandwich.
Wendy’s wants me to “do” their Hot n’ Juicy Hamburger.
Dairy Queen wants me to “do” their DQ Dream Pie Blizzard.
What’s going on here? When did we stop *eating * our food and begin doing our food?
I don’t eat at any of these places. Is that why? Did they notice I wasn’t eating their food, and so offered me the option of “doing” their food, instead?
It’s just very confusing to me. I don’t hear teenagers saying, “I’m going to go do a burger” or “Hey, do you want to do some of my fries?”
Obviously, I’ve heard of “let’s do lunch.” Okay. But I don’t “do” each individual menu item.
It just seems that all of the fast food chains are using this phrase. Where did it come from? And why are they all using it?
My husband thinks it is part of this whole new “extreme” age we live it. You can’t just drink a soda, you must obey it, or slam it. Potato chips and microwave pizza rolls must EXPLODE with flavour, or die trying. A spicy burger isn’t just spicy, it’s EXXXXXXXTREEEEEME! Even my baked potato seems to know how to snowboard. Yet I don’t. I don’t like my food to be more talented than me. It seems to have a better social life, too. I mean, this baked potato probably gets laid more than I do.
I can’t seem to reconcile this “exxxtreme” trend with “doing” food, though. Aside from that suave baked potato. Is it supposed to be sexual? Is it supposed to be hip?
I don’t get it. Now, if you’ll excuse me, I’m going to do a bowl of sherbet and hope I don’t get a hemorrhoid.
You didn’t see the way that Chalupa was looking at me. Slut. And you would never believe the dirty, dirty things it said. The sour cream was an unexpected surprise though.
Not to mention pointless. Why does a burger have to be spicy? There’s 9 million spicy foods you can have as it is.
I absolutely abhor high-concept marketing (eg: take a popular thing and slam it up against another popular thing) in any field of endeavor, but in food it has the potential to get absolutely ridiculous. Jalapeño beer? Broccoli cake? Turkey gravy soda? They’ve all been tried. Can it be long before we experience bubble gum salad? chocolate-covered liverwurst? Altoid muffins?