Christopher Soder, CEO of Priceline.com North America, told the AP. “Had he been less effective, he could have been allowed to fade away. The decision to move on to a different advertising campaign and strategy was not a reflection of Shatner’s work…
But Shatner seems sad to see this era end: “I’m in grief mode,” he told the AP. “It’s not the first time I’ve had an iconic character die off.”
Let me just say - this thread title almost ruined my day because the forum software shortened it to “William Shatner dies in a fiery b…” I was so relieved to open this forum and see the (not really).
That said, it was so like him to give his life for a cute babe who likes to travel.
He must want too much money. His ‘lounge number’ ads were classic and were actually what got me using Priceline because they made me remember the name of the company.
(I totally recommend the “Name Your Own Price” on Priceline feature; I’ve found some great rates that way even when you figure in their fees and taxes. The only caveat is never request anything less than a 3 star place (Holiday Inn Express or higher). I did a 2.5 star once (said to be La Quinta or Sleep Inn quality) and got an Extended Stay which I’ve stayed in twice and can officially say is a dump.