Ultimately, I feel the same meh when it comes to City of Heroes, and there is one aspect of WoW that I came back for, and that was the Death Knights, and especially their opening storyline. When I heard they could be created on any server now I had to go back and play the Death Knight storyline again and pick up on the parts of it I had missed before. It was so awesome and fun (unfortunately, I arrived at just the wrong time so I didn’t get to fight in the final battle. so now I may have to go through it a third time to get that part in, and figure some more of it out.)
I think the missions and storyline continuity are the weak point in COH, there are so few interesting ones. If all of City of Heroes was like the Rikti War Zone missions, I’d still be playing. On my blaster, I played through all the Vanguard story arcs because they actually told a story that evolved over time, and most of the time when I had to face Elite Bosses, there were npcs helping me out.
Otherwise its just another bland radio mission, or another bland contact mission. Or another bank run. Once in a blue moon there’s a good mission, but mostly its just a group of XP points.
Ultimately the questing in World of Warcraft can feel like that sometimes, but you’re almost always making some kind of progress in a bigger storyline. I did Deadmines and then Stockades on my priest back during the 10s and 20s, and then I got to do some storyline missions inside Stormwind, and then I got a ring from Anduin Wrynn. And then later I got a ring from the lady who rules in Dustwallow Marsh. And I kept those rings cause they were cool. And then I progressed through Stranglethorn vale, and so on. In City of Heroes, missions only progress within a short cycle of empty to full detective bar level, or they go through the arc of x missions, and then you start over with some other contact.
That and there are way too many snake missions Villainside.
Plus, the other parts that keep bringing me back to WoW are the side activities and the holidays. I had a blast at the last Dwarf Brewfest. I had a Dwarf Paladin I was playing a lot at the time, and it was fun running around with a racing ram and doing all these other things. Then there is fishing. When I discovered that you could fish from crates to get neat stuff, the game got a lot neater.
But I have become bored of the alliance storylines on the Eastern Continent in Wow, because I’ve played through them so many times on my gnomes, dwarves and humans. The Kalimdor stuff I could try again, but I’ve moved over to Blood Elves for my new characters, to try a whole bunch of new stuff.