As someone who has done hundreds of hours of GOTV phone banking and door-knocking, I’m glad to have postcard-writing as an option. The people behind it say everything is data driven, down to the messaging and timing of dropping the cards into a mailbox. Even if you get 2% the people you send cards to out to vote, consider that a success. These are targeted to swing state Democratic voters who don’t always vote.
When I would door-knock and phone bank, I can’t tell you how many people would yell at me, slam the door in my face, tell me to “get a fucking job,” get paranoid about how I got their address/number, etc. But that’s just how GOTV works. You HAVE to make contact. In 2008, I’ll never forget the conversation I had with a guy in Toledo, OH. It was after 6pm on election day, I had probably knocked on close to 200 doors that day, most people weren’t home, some said they already voted, some shut the door in my face. But this one guy answered, seemed surprised that someone knocked, and he said he had forgotten where his polling place was but wanted to vote. I told him, he thanked me, then as I continued walking down the street, he waved as he drove by me on (I presume) his way to vote. After that one conversation, I felt my day was successful.
As individuals, it’s not about moving massive amounts of people to the polls or to your side. It’s just getting 1-5 people that might not have otherwise have done anything. That’s all we can do. So if you’re writing postcards, don’t let these negative nellies discourage you. Even if your writing campaign only gets 2-3 Democrats to the polls in swing states, that, along with the thousands of other postcard writers, can make a difference in campaigns up and down the ballot.
FYI, this postcard campaign doesn’t tell people who to vote for-- just encourages them to get out and vote. It’s non-partisan, but targets Democrats who are inconsistent voters.
I reckon most people will say a postcard won’t make a difference in what they do, but they would also probably say a door knock or phone call or a facebook ad or radio spot won’t make a difference either. Research shows otherwise. And postcard writing as a GOTV effort is still relatively new, and the Progressive Turnout Project tracks impact, down to what messages work the best. So if nothing else, this is helping campaigns figure out what works, and hone their methods.
So to you postcard writers: Good for you! Keep up the good work. Every little bit helps.