Commercial: Incredibly hot babe driving with a guy in a convertible. But Oh Noes! A tree has blocked the road. Fortunately, an incredibly hunky guy in a pickup truck ties a cable to the tree and tows the multi-ton object out of the way. Sultry Girl says “Thank you, Manuel.” and they drive off.
Boyfriend goes: “You know him?”
She sez (I think): “That’s my ex-boyfriend.”
Cut to tag line which is Ford – Bold Moves. So…what’s the bold move? She dumped the hunky guy in the Ford for a guy in a convertible? The guy in the macho truck doesn’t get the girl? What kind of ad message is that?
I just Don't Get It.
Now it’s vaguely possibly that instead of “ex-boyfiend”, she’s saying “Next boyfriend”. Which would make slightly more sense. But somehow I don’t think so. Even though it would validate my deep-down conviction that women who look like that are basically Evil.
Anyone want to take a stab at explaining this commercial to me?
FTR, I haven’t seen the commercial yet. My immediate thought was that Ford wants you to know that even though this hot woman could have this hunky (and apparently very kind and thoughtful) guy, she went with the guy who has the convertible. So buy our convertible!
Unfortunately, I can’t tell from your comment whether the convertible or the pick-up is the Ford product, so my theory may make no sense.
I’ve only seen this one once. I thought the Bold Move was the ex helping out the girl, especially since she was with another guy. That ain’t what I’d call “bold”, but “bold” sounds better than “nice”.
My take on it is that the ex-boyfriend with the whopping big Ford truck (who’s probably compensating) put the tree there so he could move it out of the way and impress her. I also get the impression that this is one of those “to be continued” ad campaigns. Either way, like most car campaigns, this one seriously sucks ass.
I can’t say I’ve played close attention to it, but my impression was that it was selling the truck, and the message was that, with such a useful vehicle, no ex would ever be truly an ex.
There’s that smug smile on the guy’s face and the sportscar driver’s look of uncertainty, which imply that they might be hooking up later behind his back.
The convertible has its superficial appeal, but you need a big, powerful tool to actually get the job done. What woman in her right mind could stay distracted by some dinky little regular car, even if its shininess attracted her initially? You too can have a big powerful tool and be confident around women, for only $699 per month O.A.C. Why deal with the sexual insecurity of knowing that your girlfriend can see that there are men driving more powerful vehicles out there?
I think it’s also pretty clear that Manuel was only the damsel’s “ex” because he was off in another state boldy having it off with whomever he pleased, and that she was pleased as punch that he and his big powerful accessory were back on the scene and taking an interest.
Straightforward, isn’t it? Maybe the tiniest little bit crass and insulting, but hey, it’s advertising.