Yorkie bars -- NOT for girls

Miscellaneous and Personal Stuff I Must Share
1

Mundane? Oh, yes. Pointless? You bet.
Last night I discovered my grocery store sells European candy bars in the international foods aisle. (Aero bars! Whoo!)

I saw that Nestle puts out these things in the UK called Yorkie bars (milk chocolate with raisins and biscuit pieces) whose wrappers say in big letters, “It’s NOT for girls” and have an image of a woman with a red line through it. This is a curious ad campaign, I thought, and I bought one.

I was thinking it must be some sort of goofy attempt at reverse psychology, but when I Googled “Yorkie bars” this morning, I found a few message boards debating whether or not these ads are offensive. Some people were actually calling for a boycott!

I thought, surely this must be a joke and these sourpusses just don’t get it…but then I found this. It seems Nestle is serious!

I…well, I really don’t know what to say. How…bizarre.
The Yorkie bar wasn’t that bad, but Cadbury’s fruit-and-nut bars are so much better. drool

2

Huh. I thought this was going to be about a bunch of pubs in York that women weren’t allowed to go to, or that women shouldn’t patronize (patronessize?)

Oh, and aren’t those Cadbury fruit-and-nut bars only for gay men? :dubious:

3

Oh, the ads are all very definitely tongue in cheek. They show women dressing up as men and trying to buy Yorkies. It’s not to be taken seriously, I assure you.

The history is that Yorkie was famously the first chocolate bar to be marketed specifically at men. In the eighties there were ads with manly men driving trucks or cranes and taking bites out of their masculine solid blocks of chocolate. This is just them having a bit of a laugh with it.

Did they have Galaxy bars?

4

I fail to see how a bar of chocolate should just be for men. Far as I’m concerned, men shouldn’t even eat chocolate.

How about an “Ass-Burnin’ Hot Chile Bar.”

Or a “Cheese-filled Halapeno Tortilla Bar.”

Or a “16oz Steak an’ Tater Bar.”
Chocolate? Feh. It is for girls.

5

There’s already a men’s candy bar. It’s marketed under names like “Slim Jim”. You almost never see one of the fairer sex eating one of those.

6

Funny idea for an ad campaign, but putting a girl with a “No” symbol on the package, that’s a little too much.

On another note, I proclaim the coolest chocolate bar to be the “Clark” bar. Followed shortly by the “100 grand” bar.

Also, what’s the deal between using the terms Candy Bar and Chocolate Bar?

Most Canadians say Chocolate Bar, where as I usually hear Americans say Candy Bar. Why is this?

7

Wha…!!!

You’ll have to pry my chocolate bar out of my cold, dead hands, missy!!

8

Hey, to each his own.

[sub]Wuss.[/sub]

:wink:

9

gallows fodder, please do tell where in Silver Spring one may find this store that sells European Candy? It’s for my boss, really it is.

10

Yorkie Bars are not alone in marketing to men. Here we have Men’s Pocky sticks. What makes them manly is the dark chocolate. The unisex ones come in milk chocolate and other assorted flavors.

Ladies: Beware the dark chocolate!! It will put hair on your chest.

11

Maybe it’s because not all candy bars have chocolate. My fave used to be Payday, which is just nougat covered with salted peanuts. No chocolate. Although I can’t think of another off the top of my head.

12

I thought this would be a thread about a bar where only little toy terriers were allowed . . .

13

Edward The Head, here’s what ya do: Go north from Silver Spring (or from 495) on Rt.29/Colesville Rd. until you come to the light at Cherry Hill Rd. (About 5-6 miles) Turn right and go about a half a mile, past the car dealerships on the right, and you’ll see a big shopping center on the right with a Super Fresh. Bingo!

The address of the store is:

SUPER FRESH STORE
12028 CHERRY HILL RD, SILVER SPRING, MD 20904

The candy is in the international foods aisle. They’ve got a pretty good assortment of chocolate and general sweets that you’d find in a European grocery store (i.e., nothing high-end). No Galaxy bars that I remember, Francesca, but I’ll look more closely the next time I go.

14

The chocolate bar is there as a chaser to the 32 oz. steak, which I’ll be tenderizing against your head. Now hold still…

:::thwack!!:::

Now unhand me Snickers, wench! :smiley:

15

I believe the campaign is actually targetted at women.

It’s a joke. UK advertising is full of stuff like this.

16

They were doing a Yorkie bar promotion round here not long ago - read, they were giving out free chocolate. I was intrigued. So off I went to try and snaffle a free sample, and they wouldn’t give me one, on account of my double X chromosomes! I was much annoyed.

But Fruit ‘n’ Nut’s better. So there.

17

I know that. In fact regardless of what’s in the bar, most Canadians (atleast that I know) call it a “Chocolate bar”.

It’s Strange!

Personally, I find it weird refering to it as a “Candy bar”.

18

But jjimm, the guy interviewed in the Guardian article I linked to was serious. These people are taking the ads pretty seriously, as well.

Personally, I found the “NOT for girls” slogan made me (XX) want to buy the Yorkie bar, just to see what was going on. So if that was the marketing folks’ true intention, it worked.

19

Ah well, Liverpool council is giving them the publicity they are looking for. Very clever.

(Oooh, I love PayDays. Every time my parents come over from the States, they bring me a box.)

20

But why is it I can buy all the Cadbury’s chocolate bar varieties at any one of my local 4,000 Walgreen’s drugstores (motto: “If we don’t have a store 500 feet or less from your front door, give us a week! We’ll build one”) EXCEPT THE HAZELNUT ONES which are clearly the best??

Damn, I’m pissed now; I thought I had repressed this.
:mad: :mad: :mad: