'APB' (PC/360) looks like MMO + GTA?

write-up on rock, paper, shotgun - includes HD trailer and demo of character customization.

if you’re a customization freak, like my wife, the process shown in the video seems to be completely open-ended.

the idea of having the NPCs lead players towards PvP, and eventually the players creating their own missions to do the same, is rather intriguing.