Burger King is well-known for it’s snarky, sometimes edgy, advertising and stunts. Here’s the latest one.
Burger King’s Danish arm decided to scan the McDonald’s Facebook page. There, inevitably, was a multitude of complaints about the company’s customer service. That’s what Facebook is for. Well, that and the dissemination of extreme politics.
Burger King deployed some of its hard-working staff – and, I fear, some of its ad agency’s highly relaxed staff – to send reply after reply to unhappy McDonald’s customers.