Out of curiosity, I’d like to see whether the popularity of the SDMB is inclining or declining. So if the graph was decreasing, it would mean that the number of new users per day is getting less and less which would mean that the popularity is declining.
Do you administrators have a graph for that that we can see out of curiosity?
Note that the figure of $700 daily is what the board “should earn” from the ads. I’d lay odds that the real figure is considerably less given the savvy of most Dopers.
One of the charts in that link shows that the Dope has a staggering one million unique visitors a month. I need to watch what I say!
Assuming that number is within an order of magnitude of correct, that’s a lot of eyeballs. And you have to assume that of approximately one million visitors, approximately one million are not members since the number of members is way, way smaller than rounding error.
If one in 1000 unique visitors clicks on an ad, not a totally unreasonable assumption, getting $700 from those ads is also not unreasonable.
So Dopers themselves are completely irrelevant to ad clicks. We’re just live bait for the visitors.