Canadian Olympic Team Uniforms: Going for "The Northern Doofus" look this year

Not really pit-worthy, but I can’t believe the Canadian Olympic Committee ditched Roots for HBC. Remember those cool uniforms at Nagano in 98 and Salt Lake in 02? The poor boy caps, the white leather and red fabric jackets?

Obviously, the powers that be on the COC decided that was way too stylish for Canadians, and switched the contract to the Hudson Bay Company, which was last a trend-setter when beaver hats were in vogue, and whose major contribution to Canadian winter style was a coat made out of a blanket.

Those hats that the athletes are wearing - “trapper hats” I heard the CBC guys call them. Let’s just go with what they are - doofus hats. Add on nice baggy trousers and parkas that hide any hint of gender or body shape, and you’re ready to go.

I weep.

If anyone wants to view the hideousness, here there be pictures.

And our athletes do a fine job of humiliating themselves, don’t see why HBC needed to help out. Blech on those hats, ew.

If I was making a propaganda movie to try and make an entire country look like losers and twits, that is exactly what I would have the actors dress in. I guess you save money on coats when you just cut arm and head holes in a tall-kitchen garbage bag though.

HBC outbid Roots. The COC had nothing much to do with it, other than choosing the most competitve bid.

The hats are dumb.

And Amaranta, what the hell does this mean?

Was there a recent story in the news that I missed, or are you just being pissy? :confused:

They have “Canada” written across their butts? Are they going for a “trashy 14-year-old girl” look?

What is it, though, about Canadian women that they can look fresh and appealing in absolutely anything?

If you think they look good in anything, you shoud see them in nothing :slight_smile:

But that’s just my point - was the only factor the COC took into account the price? Seems to me that for something as important as the uniforms the athletes wear, and the image that you want to send, the tender contract would make the look of the product a key factor, and provide that the lowest bid would not necessarily be accepted, if the style mavens on the tender committee weren’t satisifed with the proposed product look.

After looking at the pictures, I am now embarassed.

Sign me up…

Hell, if I had any choice, these would have been their uniforms.

True Canadians would be proud. :smiley:

FTR, I have the exact same beer stein that’s in the picture. And snowshoes.

[jacques and francois]ach. the beaver! What were we thinking?[/jacques and francois]

As I said elsewhere on the subject (GQ), it only reinforces the fallacy that Canadians walk around in mukluks, parkas and trapper hats all the damned time, but it’s par for the course from the HBC.

They look like they’re from Pangnirtung or something.

According to the Globe and Mail/Roots , Roots wasn’t even invited to bid:

All that being said…the HBC uniforms are damned ugly.

Not as “doofus” as the USA team hats!

I don’t mind the hats so much.

What I really hate is the mittens and how they’ve (attempted) to work their company’s colours in to the outfit… You know, the yellow and green mitts that look completely out of place…

Seriously, if you want to put a logo on, fine… But completely screwing up a colour scheme, just so you can show that your company did it… That’s just wrong.

I hadn’t even noticed the mittens at first - damn, that is lame!

To add insult to injury, Roots is sponsoring the Canadian Speed Skating Team

These are nice…Olympic Speed Skating Sponsors

I have bought one of the green “Canada” T-shirts from Zellers and have to say, it fits nice, but the rest is crap

Methinks Amaranta is referring to our recent not-so-spectacular finishes–usually around 10th or 11th–in the medal events.

My view: as long as the hockey teams stomp everyone else into the ice, it’s all good.