Colgate Total advert: Plaque Hides. Wha?

Cafe Society
1

I’ve been seeing an ad lately for Colgate Total, where an attractive lady tells me that she worries about getting all the plaque on her teeth. Because: “Plaque hides, and I can’t find it.”

Huh?

Am I missing something here? If you brush, floss, use mouthwash - where is that stuff “hiding”? Aren’t you doing the best you can with what you’ve got each day? I’m not saying it’s impossible to miss the stuff sometimes, maybe we do. I’m not a dentist. I don’t see nasty teeth every day, caused by mean old hiding plaque. However, to me, this “plaque hides, and I can’t find it” business seems utterly amusing. It sounds like instead of brushing all of your teeth, you’re just selecting carefully the ones you think have plaque on them.

If you brush every single one of your teeth, all over, like regular folk do (or should do), how can you worry about “plaque hiding”? Oooh, that sneaky ass plaque, hiding on that one tooth I didn’t brush because I thought it was clean!

Turn me around, Dopers - am I misinterpreting this ad? Or is it really poorly worded? Or, is it possibly similar to those Clorox “body soil” ads - designed to scare consumers into thinking they’re not clean enough somehow?

  • Anastasaeon - who brushes all of her teeth every morning, noon, and night, flosses and rinses, and doesn’t lay awake wondering if she missed a tooth.

[sub]Sneaky ass plaque.[/sub]

2

I’m going with the “body soil” explanation. (And does that commercial give you the heebie-jeebies like it does me? That guy about to leap into his seething, roiling bed.)

3

Hell yeah it gives me the heebie jeebies. Thankfully, I don’t get heebied out when I leap into my own bed. Interesting how that nasty body soil never manifests itself in quite the same way. :eek: Also, I don’t leap into bed that way. They should have shown him lowering himself into it, like into a hot tub.

I tell myself whenever that Clorox ad comes on: dude’s just got a dirty bed.

4

Yep. Although if I ever slept in someone else’s bed, it might give me pause.

5

Never sleep in my bed. You don’t wanna know how long it’s been since I washed my sheets.

6

I’ve got to admit, I’ve never brushed away my ass plaque. I don’t know what all is hiding back there.

7

Do you at least Febreze the bed occasionally? One of my male friends did this, until his fiancee made him stop.

Take off the sheets and put them somewhere accessible; I’ll wash them after I do the dishes. :smiley: