Well, yes and no. An idea by itself isn’t much. You need an application of the idea, by and large, to get a patent, and if it isn’t actually effective, it won’t get a patent. Mind you, the slogan is still idiotic, since patents aren’t awards or anything like that.
Any stupid-ass scheme for collect calls: Like someone’s really going to thank me for saving them money when I’ve called them fucking collect??? 
Oh yeah, and I like Kraft Macaroni and Cheese as much as the next guy, but “It’s the cheesiest!” is a bit overstating things, don’t ya think? Of course, calling it “Kraft Cheese and Macaroni” is a great idea, considering that cheese sauce mix is the last thing listed on the ingredients.
Is it really even technically cheese? Or some sort of cheese product, a la Velveeta?
Mars confectionery just recently got called to order over one of their products called ‘Aqua Drops’ - these are little lemon/mint and apple/mint hard candies with sorbitol and menthol - the advertsising slogan (also appearing on the pack) was ‘Instant Hydration’. Ummmm… but… they don’t actually contain any water. The slogan, along with the ‘Aqua Drops’ name was considered to be misleading and they have been ordered to change it.
Ahhhh, you mean to say you haven’t been drinking your Guinness then?
Good For You
As a child I’d be given a glass of Guinness with some milk whenever I was feeling ill…oh and how I was ill !
Which makes it even funnier if it’s aired right before or after that one for the prescription drug (Detrol LA?) for bladder disorders and incontinence that uses the jingle, “Gotta go, gotta go, gotta go right now!”
Ponster, don’t you find it weird how in today’s society, the measure of how good something is for you is what it doesn’t contain? Back in the day, it would be “This is really nutritious, it contains X, Y and Z!” - nowadays, it’s “This is really good for you - it contains no added A and is 100% free from B and C!”. Odd.
Hmm, you may movk, but I worked for a while at a, ahem, major cosmetics and pharmaceutical manufacturer, and we actually did measure stuff like that. “Makes hair up to 87% stronger” - yep, I tested that, with little swatches of hair and a strain gauge. The shininess, IIRC, was measured using some kind of reflectometer.
We never had a pizazzoscope, though 
A guy I work with has been trying (for years) to get his own business going. He has a magnetic sign on the sides of his pickup with all of the usual business information, and it includes his slogan – In business to make a profit, not to rip you off.
He says the guy at the sign store liked it.
Diet Dr. Pepper tastes more like regular Dr. Pepper. . .than what? Diet Sprite? Milk? A bloody mary?
There’s a company that makes hair dye that claims that their hair dye “works with your hair’s natural tones and highlights.”
Hair dye comes in a bottle and it’s a chemical. It can’t look at your hair and go “she’s a redhead. Let’s add some gold highlights around her face,” or “hmmm she already HAS gold highlights, let’s add some brown.” It doesn’t know what colors look good on you and it frankly doesn’t care. It’s LIQUID.
It’s either list all those common side effects, or else by law they can’t even tell you what the medication’s good for. The only recently-released prescription drug I can recall where everyone knew what it was before it was made available was Viagra, because of all the media hype ahead of time. They have the best of both worlds - watch their commercials some time, it’s just a bunch of euphemisms and urging you to talk to your doctor, and you know that there isn’t anyone out there who’s wondering what the hell this stuff is, unlike with the other vague prescription meds commercials.
I heard somewhere that 53% of all statistics are made up.
I just thought of another one that has perplexed for years.
Zest. They say it rinses cleaner than soap. Not that it rinses better than a competitor’s product. But that it rinses better than soap.
I’ve never been able to figure out exactly what Zest is, but apparently it ain’t soap.
It’s detergent, dear.
Just saw this last weekend:
A really cheap looking pach of razors that were supposed to look like a name brand. On the package is a red and white logo that said:
similar to…
As Seen On TV
It was even crappier than the stuff that Is seen on TV
I almost bought a pack just for that sticker!
I used to wonder about that too. What I think they mean is that the product taste very much like the original Dr. Pepper (which I find true) , but that doesn’t come off right as a slogan.
The one I hate is the one airing round these parts. I can’t even remember the name of the product but it’s for “natural male enhancemnet” which is where I stop taking it seriously. Anyway the ads features a guy named Bill walking around with a really dumbassed looking smile on his face. He intoduces it to a really depressed looking buddy who also adopts the really dumbassed looking smile. The commercial really creeps me out.
That commercial is for Enzyte, Stuffy. Those commercials are also noted for the odd expression on the face of Bill’s wife. Can’t tell if she’s horrified or really pleased by her husband’s “enhancement.”
Thanks. Yeah that look on her face, and the whole 70’s looking rooms are what weirded me out.
Howzabout including any fast food place that uses the word “fresh” in their advertising?
Kentucky Fried Chicken is now Kitchen Fresh Chicken!
Subway: Eat Fresh!
Arby’s Marketfresh sandwiches, wraps, salads, etc.
You’re a restaurant, I sorta figure fresh food is a given. When shopping at my local convienence store at four in the morning, well then I don’t expect fresh. Vending machines? Not going to find a whole lotta fresh there either. But a restaurant, even a quick-serve one? Yeah, it’s supposed to be prepared recently.
:rolleyes:
Fresh is a handy euphamism. It sounds like they’re saying their food is healthy, when in fact they aren’t making any claim that has to be backed up.